Nederland 7 en België 1 keer in shortlistjury Cannes Lions

Dit jaar extra aandacht voor juryleden uit Afrika en Azië

Zeven vakgenoten vanuit Nederland en één vanuit België zijn geselecteerd voor de shortlistjury’s van het Cannes Lions International Festival of Creativity 2025. Het festival vindt plaats van 16 tot en met 20 juni in Cannes. Eerder werd als bekend wie er in de hoofdjury zitten.

De Nederlandse juryleden zijn Amanda Smith van BUCK (Audio & Radio Lions), Zeynep Orbay van Wieden+Kennedy (Design Lions), Farid Bawa van 180 Amsterdam (Industry Craft Lions), Sandrine Le Goff van LePub Amsterdam (Direct Lions), Sophie van der Schaft van AndAgencyAmsterdam (Social & Creator Lions), Viktor Jacobsson van Uber (Brand Experience & Activation Lions) en Seth Gaffney van PREACHER (Creative Strategy Lions).

Het Belgische jurylid is Maarten De Maayer, Creative Director bij Publicis Groupe.

Sophie van der Schaft over haar jurylidmaatschap: "Wat ben ik blij en trots om het allerbeste werk over de hele wereld te mogen bekijken en beoordelen. Ik heb hier heel veel zin in! Wie zie ik volgende maand daar in het altijd zonnige Cannes Let’s celebrate creativity."

De Cannes Lions organisatie laat weten dat er dit jaar extra leden uit Afrika en Azië aan de shortlist jury zijn toegevoegd.

Dit zijn de twintig landen met de meeste leden in de shortlist jury 2025:

36	USA
19	UK
12	South Africa
9	Brazil
9	Australia
9	UAE
8	France
7	Netherlands
6	Canada
6	Japan
6	Germany
5	Ghana
5	Colombia
5	Singapore
4	Argentina
4	Italy
4	China
4	India
4	Nigeria
4	Spain

Nederland zeer goed vertegenwoordigd

Nederland is met 7 juryleden zeer goed vertegenwoordigd. Beter dan onder meer Duitsland, Italië, Spanje, Canada, India, Argentië en Colombia, die in 2024 alle meer Lions wonnen dan Nederland die vorig jaar 18 Lions binnengengelde.

Zuid-Afrika nóg beter vertegenwoordigd

Een van de meest opmerkelijke outliers in de shortlst jurylijst is Zuid-Afrika. Dat land won afgelopen jaar 1 Lion en heeft dit jaar 12 vertegenwoordigers in de jury en staan daarmee na USA en UK op plaats 3.

Wie weet gaat het Afrika dit jaar helpen. Dat continent kan overigens wel een setje in de rug gebruiken. Nadat Afrika in 2023 8 Lion binnenhaalde, was dat afgelopen jaar sechts 1 Lion. 

Enorme bias voor Engelssprekende juryleden, ook in de inbreng vanuit Nederland

Hoe divers de jury ook, één constante valt wel direct op bij het lijstje van 20 landen die de meeste leden leveren voor de shortlistjury. 100 van de 166 leden - dat is 60,2 procent - van de juryleden komt uit Engelssprekende landen. Dat is interessant, ook met oog op de zeven Nederlandse leden van de shortlistjury. 

6 van de 7 juryleden komen oorspronkelijk uit een Engelstalig land (USA, UK, India) en werken ook alle 6 voor een Engelstalig, internationaal opererend bureau in Nederland - zeg maar: Amsterdam. De enige uitzondering is Sophie van der Schaft die namens AndAgencyAmsterdam zitting heeft in de shortlistjury. 

Het is een belangrijke vaststelling; al jarenlang is er controvetrse over de internationale identiteit van de juryleden in Cannes die Nederland vertegenwoordigen.

Lees in het kader van Cannes Lions ook Amsterdam Creative Capital of Europe? Misschien niet.

Meer landen vertegenwoordigd in jury

De shortlistjury’s bestaan dit jaar uit experts uit 79 landen. Voor het eerst zijn ook juryleden uit Azerbeidzjan, Bosnië en Herzegovina, IJsland en Mongolië geselecteerd.

Simon Cook, CEO van LIONS: "Al onze juryleden spelen een cruciale rol bij het bepalen van het werk dat wordt bekroond bij Cannes Lions. Dit jaar zien we een ongekende wereldwijde betrokkenheid van talent dat dit verdient, met meer markten, meer stemmen en meer perspectieven die samenkomen om de wereldwijde standaard te erkennen. Ik wil mijn dank uitspreken voor hun harde werk en zorgvuldigheid bij het samenstellen van het werk dat de wereldwijde norm zal bepalen en geschiedenis zal schrijven."

Internationale blik op creativiteit

Marian Brannelly, Global Director of Awards van LIONS: "De shortlistjury van 2025 weerspiegelt echt het mondiale karakter van creativiteit vandaag de dag. De toevoeging van nieuwe markten zoals Azerbeidzjan, Bosnië en Herzegovina, IJsland en Mongolië is een bewijs van de groeiende creatieve invloed en economieën van deze regio’s. Terwijl het creatieve landschap zich blijft ontwikkelen, zijn we er trots op dat we steeds meer stemmen hebben die de rijke diversiteit aan talent wereldwijd vertegenwoordigen."

Classic Track

Audio & Radio Lions

Amanda Smith | Creative Director, BUCK, the Netherlands

Athina Afton Lalljee | Creative Director, McCann, Canada

Chesley Maddox-Dorsey | CEO, AURN, USA

Fadi Mroue | Chief Creative Officer, SRMG, Saudi Arabia

Jon Austin | Co-Founder and Creative Lead, Supermassive, Australia

Laura Tohtua | Creative Director, N2 Creative, Finland

Lovemore Muzwayine | Sound Designer, Aquanote Productions, South Africa

Marlene Bacher | Creative Director, Jung von Matt DONAU, Austria

Ramiro Rodriguez Gamallo | Chief Creative Officer and Partner, GUT, Argentina

Film Lions

Alexis Bronstorph | Chief Creative Officer, No Fixed Address, Canada

Alfred Wong | Chief Creative Officer, VML, Hong Kong SAR

Andre Pedroso | Chief Creative Officer, Delta MullenLowe, Ecuador

Andy Del Rosario | Associate Creative Director, McCann Worldgroup, the Philippines

Arm Buddhaphol | Executive Creative Director, Rabbit's Tale, part of Accenture Song, Thailand Ben Coulson | Chief Creative Officer, dentsu, APAC

Cristóbal Pérez-Gazitúa S. | Founder and Chief Creative Officer, Believe, Chile

Damien Guiol | Chief Creative Officer, Change an FCB alliance, France

Jenna Livingston | Global Creative Director, Meta, Global

Jexy Holman | Executive Creative Director, LePub New York, USA

Joffre Carmona | Global Chief Creative Officer and Founding Partner, Buentipo, Global

Leah Churchill-Brown | Executive Producer, Exit Films, Australia

Louise Bonnar | Head of Film, Havas London, UK

Luca Cortesini | Chief Creative Officer, DDB Group, Italy

Maarten De Maayer | Creative Director, Publicis Groupe, Belgium

Mahmoud Shokri | Creative Director and Co-Founder, ABDULLAH & SHOKRI, Egypt

Nuno Riça | Creative Director, BAR Ogilvy, Portugal

Peter Kain | Executive Creative Director, BBDO New York, USA

Rebecca Bourke | Founder and Executive Producer, Assembly Ireland and Apex UK, Ireland and UK

Rikke Sofie Jacobsen | Senior Creative and Partner, POL, Norway

Sara Samsøe | Executive Producer and Head of Production, new-land, Denmark

Seulki Lee | Executive Creative Director, Cheil Worldwide, South Korea

Sharon Mills | Lead Creative Consultant, SMC Consulting, Ghana

Sophie Gold | President, Eleanor, USA Tian It Ng | Chief Creative Officer, Publicis Communications Beijing, Mainland China

Outdoor Lions

Alejandro Barrera | Executive Creative Director, McCann Worldgroup, Colombia

Amber Ward | CEO, Invisible North, USA

Amy Weston | Executive Creative Director, Clemenger BBDO, Australia

Anne-Claude Chénier | Chief Creative Officer, Cossette East, Cossette, Canada

Biboy Royong | Executive Creative Director, Dentsu Creative, the Philippines

Bruno Trad | Creative Director, Alma DDB, USA

Carla Alonso Cancellara | VP of Creative, Fbiz, Brazil

Enkhbayasgalan Tungalag | CEO, KMG Creative Group, APAC

Fumani Khumalo | Creative Group Head, VML, South Africa

Hanna Meijer | Senior Art Director, Åkestam Holst NOA, Sweden

István Bracsok | Chief Creative Officer and Founding Partner, White Rabbit Budapest, Hungary

Janez Rakušček | Executive Creative Director, Luna \TBWA, Slovenia

Katy Hopkins | Executive Creative Director, Iris, UK

Kristine Holzhausen | Chief Creative Officer, Leo, Germany

Lauren Smith | Executive Creative Director, 72andSunny, USA

Michele De iuliis | Associate Creative Director, Havas Middle East, United Arab Emirates

Nikki Lindman | Creative Director, VCCP London, UK

Ricardo Avilés | Chief Creative Officer, LePub, Mexico

Robert Slovak | Creative Director, Slovák & Friends, Slovakia

Sachini Imbuldeniya | CEO, House of Oddities, UK

Sandra Amachree | Head of Communications - Marketing, HEINEKEN, Nigeria

Seung Jae Lee | Chief Creative Officer, IDEOT, South Korea

Sheng Jin Ang | Executive Creative Director, MullenLowe, Singapore

Stefania Siani | CEO and Chief Creative Officer, Serviceplan Italia, Italy

Steph Cajucom | Senior Creative Director, Amazon Brand Innovation Lab, USA

Craft Track

Design Lions

Basel Jumaa | Executive Creative Director, VML, Jordan

Brandt Botes | Head of Design, Dentsu Creative, South Africa

Clara Mulligan | European Head of Design, Managing Partner, Anomaly, Europe

Dever Thomas | Partner, Design, Work & Co, part of Accenture Song, Denmark

Gerardo Ortiz | Co-Founder / CEO, Brands&People, Mexico

Hrafn Gunnarsson | Creative Director, Brandenburg, Iceland

Jean-Jacques Charrais | Creative Director, W Conran Design, France

Koutouan Luc Emmanuel Aboussou | Group Creative Director, Publicis West Africa, West Africa

Lauren Kimball | Executive VP, Experience Design Director, Edelman, USA

Lucia Müller | Creative Director, Ideal Axicom, Brazil

Marianne Waite | Global Director of Inclusivity, Interbrand, Global

Michael Wilk | Global Head of Art, Serviceplan Group, Global

Nari Moon | Creative Director, INNOCEAN, South Korea

Paul O'Brien | Design Director, Elmwood, UK

Zeynep Orbay | Creative Director, Wieden+Kennedy, the Netherlands

Film Craft Lions

Alexandra Roussel | Head Executive Producer, Eddy Production, France

Anastacia Lee | CEO and Executive Producer, DBLA hybrid production studio, Uzbekistan

Asma Humayun | Global Creative Director and Senior Producer, Shiny Toy Guns, Pakistan and Global

David Mesfin | VP Creative Director, INNOCEAN, USA

Diego de la Maza | Chief Production Officer, Deutsch, USA

Elie Fahed | Film Director, See You on Set Films, Lebanon

Eva de Lera | Founder and Executive Producer, Lobo Kane,

Spain Giant Kung | Chief Creative Officer and Writer, Ogilvy, Taiwan

Julian Maira | Director, 14 al Centro, LATAM

Kevin Jin | Chief Creative Officer, BBDO Shanghai, BBDO China, Mainland China

Konstantin Trendafilov | Founder and Creative Director, Human, Bulgaria

Liesl Lategan Kyriakou | Founder and Executive Producer, Spitfire Films, South Africa

Maria Teresa Benvenuto | Creative Executive Producer, Canica Films,

Peru Meji Alabi | Director, RSA Films and JM Films, UK

Melissa Tifrere | Chief Production Officer, Havas Creative Network, USA

Nayla Chacra | Head of Post Production and Executive Producer, Prodigious, Global

Nicole Godoy | Head of Production, VML, Brazil

Nneka Onuorah | Filmmaker, Nneka Productions, USA

Vivek Dubey | Director, Manjumaa, India Wandile Zulu | CEO, Pitch Black Post, South Africa

Industry Craft Lions

Arnab Ray | Executive Creative Director, Landor, India

Devaksha Vallabhjee | Creative Group Head, FCB Africa, South Africa

Farid Bawa | Head of Design, 180 Amsterdam, the Netherlands

Genevieve Wilkins | Executive VP, Creative, ROKK Solutions, USA

Gianni Tozzi | Global Chief Creative Officer, FutureBrand, Italy

Giannis Vassilopoulos | Group Creative Director, Frank&Fame, Greece

Jelena Fiškuš | Creative Director and Co-Founder, Studio Sonda, Croatia

Olivier Le Lostec | Creative Director, DDB Paris, France

Osvaldo Restrepo | General Creative Director, Corkidi Studios, Panama

Rafael Gil | Chief Creative Officer, Artplan, Brazil

Rosie Stone | Associate Creative Director, Leo, Australia

 Serena Di Bruno | Chief Creative Officer, BBDO, Italy

Engagement Track

Direct Lions

Andrea Cook | CEO, JAM CRM, Canada

Benjamin Anyan | Group Creative & Strategy Director, Publicis West Africa, Central and West Africa Region

Christina Aventi | Chief Strategy Officer, BMF, Australia

Clíona Hayes | Senior Director of Global Brand and Advertising, Indeed, Global

Donovan Bryan | Executive Creative Director, McCann, Germany

Edgard Gianesi | Chief Creative Officer, DAVID, USA

Hope Nardini | Global Executive Creative Director, Grey, Global

Hwee Peng Koh | Creative Partner, Blak Labs, Global

Klára Palmer | Chief Creative Officer, DDB Prague, Czech Republic

Linda Kachingwe-Sisya | Executive Marketing & Communication Head - Africa and International, Rand Merchant Bank

Global Marcelo Bruzzesi | Regional Executive Creative Director, Havas, LATAM

Marcelo Waintraub | Chief Creative Officer, From, Uruguay

Martino Caliendo | Associate Creative Director, Impact BBDO, UAE

Orkhan Karim | Founder, Executive Creative Director, Endorphin, Azerbaijan

Prajato Guha Thakurta | Co-Founder and Chief Creative Officer, MANJA, India

Salim Mohamed | Head of Strategy (Creative & Media Practice), Dentsu, Malaysia

Sandrine Le Goff | Executive Creative Director, LePub Amsterdam, the Netherlands

Sarah Mestarihi | Creative Director, M+C Saatchi Group, Qatar

Tanya De Poli | Founder and CEO, Founders, USA

Tara Lawall | Chief Creative Officer, Rethink, USA

Winona Wee | Senior Creative, Wieden+Kennedy London, UK

Media Lions

Abby Wong | Chief Strategy Officer, Greater China,

IPG Mediabrands, Greater China

Amanda Morrissey | Global President and Chief Growth Officer, iProspect, dentsu, Global

Brooke Leland | President, Mekanism Media, Canada

Claudelle Naidoo | CEO, GroupM, Sub-Saharan Africa

Daniel Shepherd | Group Chief Strategy Officer, Omnicom Media Group, MENA

David McCallen | Chief Strategy Officer - APAC, OMD, APAC

Elizabeth Anyaegbuna | Co-Founder, 16x9media, UK

 Haris Mujanović | CEO, Via Media, Bosnia and Herzegovina

Harry Walker | Director, Agencies & Media, Google, Spain and Portugal

Ian Mc Grath | Chief Operations Officer Media, dentsu, Ireland

Jolene D'Souza | Group Strategy Director, Special, Aotearoa New Zealand

Juan Rafael Fabián | Founder and Chairman, Minderlust Group, Dominican Republic

Lara Arbid | CEO, Initiative and Magna Global, MENAT

Lara Jelinski | CEO Austria and Media Switzerland, dentsu AG, Austria and Switzerland

Mahesh Krishna | Executive VP of Strategy, Spark Foundry, USA

Manzar Feres | Globo Managing Director, Advertising, Globo, Brazil

Nataliya Morozova | Managing Partner, Havas Village, Ukraine

Nicolas Piris | Global Head of Client Marketing, Bloomberg, Global

Sibel Ülkü | Executive Client Lead, GroupM and Wavemaker, Turkey

Sumanta Ganguly | Chief Strategy Officer, Ogilvy Africa, Sub Saharan Africa

Takamasa Hirai | Senior Planning Director / Vertical Planner, ADK Marketing Solutions, Japan

Tracey Afuwape | Chief Strategy Director, PHD, Nigeria

Vineeth Dhruvan | CEO, Publicis Media, Vietnam

PR Lions

Angelina Villanueva | Chief Marketing Officer, Asia Business Unit, McDonald's, Asia

Bridget Jung | Executive Creative Director, Ogilvy, Australia

Carme Miró | CEO, APPLE TREE, EMEA

Christian Anhut | Chief Creative Officer, Edelman, Germany

Daryl Ho | Managing Director, We. Communications, Singapore

Florencia Kessler | Global Creative Reputation Officer, Grey, Global

Holly Gilbert | Executive VP, Dentsu Creative, USA

Khangelani Dziba | Group Divisional Head: PR & Influencer Marketing, RAPT Creative Agency, South Africa

Lorella Gessa | Chief Communications Officer, Vivendi, France

Marta Sigarán | Partner - Country Manager, CCK, El Salvador

Masashi Kitaichi | Managing Director, Havas Red, Japan

Nina Pickup | Executive Sustainability and Creative Strategist, UK

Peter Jacob | Managing Director, MENAT, Current Global, MENAT

Rejane Romano | ESG Director, Publicis Groupe, Brazil

Sarah Hargrave | CEO, Porter Novelli, UK Tony O’Neill | Executive VP, Executive Creative Director, Golin, USA

Social & Creator Lions

Adriana Gomez Gil | Influencer Marketing Team Leader, Human To Human, Spain

Andre van Niekerk | Global Digital Partner and Head of Digital Operations, Carat, Global

Asawin Phanichwatana | Creative, Thailand

Carolina Eugenia del Hoyo | Regional Marketing Director, Fratelli Branca, Argentina

César Castaño | Executive Creative Director, Monks, Colombia

Enoma Edevbaro | Head of SEK Social, SEK, Finland

Erika Romero | Creative Director, Tazi Almaty/ FCB, Kazakhstan

Estelle Khayat | Associate Strategy Director, Leo, MENA

Frank Cartagena | CEO, MullenLowe, USA

Ibrahim Seck | Creative Director, Monks, France

Jeannette Bohné | Managing Director, Serviceplan Berlin, Germany

María Madriz | Creative Director, Joystick, FIFCO, Costa Rica

Mike Sharman | Chief Creative Officer, Retroviral, South Africa

Mohammed Ajawi | Director of Digital Experience, Ogilvy, UAE

Nabil Sarih | Creative Director, VML Casablanca, Morocco

Rafael Gonzaga | Executive VP, Executive Creative Director, WEST BBDO, USA

Shohei Ooishi | Copywriter, TBWA\HAKUHODO, Japan

Smaran Jworchan | Creative Business Partner, TikTok, AUNZ

Sophie van der Schaft | Founder and co-CEO, AndAgencyAmsterdam, the Netherlands

Star Kachisa | Head of Marketing, Spotify, Sub-Saharan Africa Vicky Lee | Executive Creative Director, Medialand Digital Strategy, Taiwan

Entertainment Track

Entertainment Lions

Abdul Karim Abudullah | CEO, Culture Management Group / Afrofuture Festival, Ghana

Calvin Innes | General Manager and Executive Creative Director, Jung Von Matt NERD, Global

Cathy Boxall | Global Head of Entertainment, Dentsu, Global

Dawn Reese | President, Mediabrands Content Studio, USA

Joshua Burke | Global Head of Music & Culture Marketing, The Coca-Cola Company, Global

Maiya Kinoshita | Creative Director, TBWA\Media Arts Lab Tokyo, Japan

Matthieu Elkaim | President and Chief Creative Officer, Ogilvy Paris, France

Rajika Mittra | Managing Partner, Havas Play, India

Sascha Kuntze | Chief Creative Officer, BBH Asia Pacific, Singapore

Valentina Hoyos | Marketing Lead, Spotify, LATAM

Warangrat Rattanabumrung | Creative Director, SOUR Bangkok, Thailand

Experience Track

Brand Experience & Activation Lions

Abu Sayed Mohammad Nurur Rahman | Executive Creative Director, Grey Dhaka, Bangladesh

Bartosz Jeglejewski | Creative Director, McCann, Poland

Beryl Agyekum Ayaaba | CEO, EchoHouse Africa, Ghana

Brenda Jácome | Creative Director, DDB, Colombia

Camilo Guanes | Founder - Chief Creative Officer, Oniria\TBWA, Paraguay

Carolina Pinheiro | CEO, Inbrax, Chile

Dare Oyegbola | Head Agency Operations at Havas Play Nigeria and Ghana, Havas, Nigeria and Ghana

Emma Robbins | National Executive Creative Director, M+C Saatchi, Australia

Facundo Paglia | Chief Creative Officer, Lopito Ileana & Howie, Puerto Rico

Firas Ghannam | Executive Creative Director, VML, Saudi Arabia

Hang Nguyen Thi Thu | Business Unit Director, Unilever, Vietnam

Jimena Archundia | Country Manager, VaynerMedia, LATAM

Joanne Tong | Managing Director, IPG Mediabrands, Hong Kong SAR

John Bergdahl | Head of Creative, Forsman & Bodenfors, Sweden

Jordan Cuddy | Executive VP, Global Head of Brand Experience, Monks, Global

José Figueroa | Chief Creative Officer, Grativi BBDO, Guatemala

Kai Heuser | Executive Creative Director, AKQA, Germany

Kevin Mulroy | Partner and Executive Creative Director, Mischief, USA

Leah Meranus | CEO, dentsu X, North America

Motonori Sugiyama | Executive Creative Director, Droga5 Tokyo, part of Accenture Song, Japan

Nathaël Duboc | CEO, Dentsu Creative, France

Neville Shah | Chief Creative Officer, FCB Kinnect, India

Regan Grafton | Chief Creative Tinker, Thinkerbell Aotearoa, Aotearoa New Zealand

Robert Thompson | Head of Marketing and Communication, Sanlam Investments, Global

Rona Yakobi | Owner and VP Creative, Rona & Ido, Israel

Sarah Berro | Head of Creative, Vice Media, MEA

Viktor Jacobsson | Creative Director, Uber, the Netherlands

Viviane Duarte | CEO, Plano | Brands & Purposal, Brazil Yuan Chuang | Creative Director, Leo, Taiwan

Health Track

Health & Wellness Lions

Aleisia Gibson Wright | Founder and President, GW Health Public Relations, USA

Alex Frias | Executive VP, Global Marketing, Steve Madden, Global

Cheryl Horsfall | Executive Creative Director, adam&eveDDB, USA

Curtis Westman | VP, Associate Creative Director, AREA 23, an IPG Health Company, Canada

Luciana Olivares | CEO, Boost Brand Accelerator, Peru

Maiko Banno | General Manager in Healthcare PR, OZMA PR Inc., Japan

Mark Verhagen | Executive Creative Director, VML, Indonesia

Melle Hock | US Chief Strategy Officer, Global Strategy Lead, Unilever, Edelman, Global

Michael Duffy | Brand & Innovation Head, AMEA Region, Opella Consumer Healthcare, AMEA

Mike Brightley | Creative Director, Langland, Global

Raluca Kovacs | Chief Strategy Officer and Founder, Better, Romania

Rifah Qadri | Executive Director Marketing & Corporate Communications, easypaisa digital bank, Pakistan

Thomas Amoedo | Managing Director, Landia, Mexico

Strategy Track

Creative Strategy Lions

Arun Iyer | Co-Founder and Partner, Spring Marketing Capital, India

Catherine Bannister | Chief Strategy Officer, TBWA RAAD, MENA

Ela Gökkan Savci | CEO, MullenLowe, Turkey

Joseph Temitope | Director, Brand Strategy, Dentsu Creative, Nigeria

Mariam Asmar | VP, Brand and Strategic Consulting, Braze, USA

Sbusiso Kumalo | Group Chief Marketing Officer, African Bank, South Africa

Seth Gaffney | Co-Founder and Chief Strategy Officer, PREACHER, the Netherlands

Sony Nichani | CEO, Publicis Groupe, Indonesia

Thais Souza Nicolau | Marketing Director, Nomad, Brazil

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Gepubliceerd door: Saskia van Weert