VENGEAN has been engaged to strategically position Lionsville, from brand strategy to brand narrative and theme, and to develop the visual identity of Lionsville along with an overarching 360-degree communication concept for the coming years. Building upon Lionsville's Dutch 'can-do' origin, VENGEAN has conceived the concept "Where business roars" with the corresponding brand theme "Roooaaar!".
The brand narrative and theme focus on a place in the digital metaverse where business thrives, known as Lionsville. This realm is inhabited by a tribe of legendary lions, all highly capable and experienced professionals in Business & IT. Lionsville visualizes itself as a part of the digital metaverse where it empowers its clients. The lions are depicted as cyber/android human/lion hybrids.
