ALFRED x ADNIGHT | Vrienden van Alfred Live

Collaboration sparks better work, and a better time. This evening, we’re celebrating both. Join us for drinks, dancing, and good vibes, while also diving deeper into the big questions of creativity today. Together with our friends from System1 and TikTok, we’ll reflect on how creativity drives business in this day and age, touching on themes like brand codes, short form and humor.

19:00 – 19:15
19:45 – 20:00

Laughing Matters: The Power of Humor in Advertising
While humor may not be the answer to all brand problems, it’s far more powerful than it often gets credit for. Join our Head of Strategy (and humor advocate) Paul van Kuilenburg, as he breaks down why humor works, and how to put it to work for your brand.

19:15 – 19:30
21:30 – 21:45

The Creative Dividend: How Creativity Grows Business (featuring System1)
Creativity isn’t just decoration: it’s a business accelerator. Backed by the latest findings from The Creative Dividend, our friends from System1 break down why emotional ads win, why distinctiveness pays off, and how to build work that works, illustrated with work from Alfred.

19:30 – 19:45
21:45 – 22:00

The Long and the Short (Form) of It: Building Brands on TikTok (featuring System1)
With the right approach, short-form video can become a brand-building powerhouse. System1, TikTok and Alfred share their perspective on how to create short videos that don’t just entertain but build brands and drive conversions alike.

20:00 – 23:30

Live Music: Vrienden van Alfred Live
From guilty pleasures to absolute bangers, our live cover band brings you all the hits, served with the energy of a full-blown Vrienden van Amstel Live night. Singing along is not optional.

www.alfred.nl

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