Countdown to Cannes - Hassan Khan, OMG

[RA*W] Maak kennis met de creatieve crew van de Summercourse 2025

RA*W is heading back to Cannes — and they’re bringing a brand-new crew of curious, creative minds along for the ride! In the countdown to the festival, MarketingReport will be introducing you to the RA*W Summercourse 2025 delegation. Get to know the fresh talent who will be experiencing Cannes up close and their unique perspectives from the heart of the advertising world.

Who are you and what do you do in the creative industry?

I am HK. Hassan Khan if you want to go formal. I am an entrepreneurial nerd who only sees opportunities. I like to create from scratch. In the creative industry I push Tea ???? (literally) and do some work for L'Oreal and other clients.

When I say Cannes, what's the first word that comes to mind — and why?

Network Network Network! As this is the golden opportunity for all creatives to come together. Aligning the vision of learning and getting to know each other it must be network!

What are your expectations for Cannes?

Packed schedule, hype and a lot of talking. Consider me Family after the experience ends.

I expect a lot of learning and brainstorming. I hope I can tickle people's brains with my perspectives.

Will you end up in the gutter, or will you be at the Palais at 9 a.m. sharp?

Sharp! ???? I'll be there before the croissants run out.

What's the one thing you must pack for Cannes

I'll have to have my notebook to catch insights, ideas, and a few signatures. Maybe even my blanket depending on my suitcase. ????

What are you most looking forward to: the talks, the people, or the beach?

The people — nothing beats real conversations with creatives from around the world (I'll take a beachside brainstorm too).

Who's a speaker or brand you're hoping to see this year?

Would love to catch anything by Nike or Wieden+Kennedy storytelling on a whole other level.

What brand do you think is killing it creatively right now?

Patta. Rooted in culture, speaking globally.

What does creativity mean to you in one word?

Expansion

How many more nights to sleep?

7 more nights!

Curious for more? Follow RA*W on Instagram for exclusive behind-the-scenes content, live stories, and a first-hand look at what the RA*W Summercourse is up to during the Cannes Lions Festival.

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