Countdown to Cannes - Sindi Ibrisimovic, Alfred

[RA*W] Maak kennis met de creatieve crew van de Summercourse 2025

RA*W is heading back to Cannes — and they’re bringing a brand-new crew of curious, creative minds along for the ride! In the countdown to the festival, MarketingReport will be introducing you to the RA*W Summercourse 2025 delegation. Get to know the fresh talent who will be experiencing Cannes up close and their unique perspectives from the heart of the advertising world.

Who are you and what do you do in the creative industry?

My name is Sindi Ibrisimovic and I'm a strategist working across brand and social @ Alfred and OnSocial.

When I say Cannes, what's the first word that comes to mind — and why?

Adgeek heaven. It's the one place that's been on my radar since I started chasing this career.

What are your expectations for Cannes?

I expect to be overwhelmed with creativity, chaos and clarity. In the best way, of course!

Will you end up in the gutter, or will you be at the Palais at 9 a.m. sharp?

Both! I'm driven by insights but powered by FOMO. So I'll be on the dance floor and front row at 09:00.

What's the one thing you must pack for Cannes?

Phone charger. I'm on a mission to report the best insights back to my team in Amsterdam. Running low on battery is not an option.

What are you most looking forward to: the talks, the people, or the beach?

The full experience. I'm looking forward to all :)

Who's a speaker or brand you're hoping to see this year?

Mark Ritson and Sir John Hegarty. Hoping to finally spot them in the wild, not just on my feed.

What brand do you think is killing it creatively right now?

AXE/Lynx. They've found the sweet spot (and had the guts) between humour, relevance and absurdity.

What does creativity mean to you in one word?

Perspective.

How many more nights to sleep?

3 more nights!

Curious for more? Follow RA*W on Instagram for exclusive behind-the-scenes content, live stories, and a first-hand look at what the RA*W Summercourse is up to during the Cannes Lions Festival.

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