[Marketing Week] Bob Koigi: Brands invest in sustainability and green projects

Brands are increasingly investing in green projects and sustainability as they seek to cut down on emmissions and reduce their carbon footprint.

Heineken has announced a new ambition to decarbonise its own production by 2030 and its full value chain by 2040.

This is the first in a series of refreshed Brew a Better World ambitions, which form an important part of the company’s new EverGreen balanced growth strategy.

Looking ahead to 2040, the company will be the first global brewer to aim for carbon neutrality in its full value chain. The company is taking a science-based approach by working closely with the SBTi to validate its new commitment.

Apple has also announced a first-of-its-kind carbon removal initiative — called the Restore Fund — that will make investments in forestry projects to remove carbon from the atmosphere while generating a financial return for investors.

Netherlands-based digital agency Dept has become climate neutral certified after working with the Climate Neutral organisation to measure and offset our 2020 carbon footprint, while proving our long-term commitment to implementing emissions reduction plans.

Total has begun producing sustainable aviation fuel (SAF) at its La Mède biorefinery in southern France and its Oudalle facility near Le Havre. The biojet fuel, made from used cooking oil, will be delivered to French airports starting in April 2021.
 
Total will also be able to produce SAF as from 2024 at its zero-crude Grandpuits platform, southeast of Paris. All of these sustainable aviation fuels will be made from animal fat, used cooking oil and other waste and residue sourced from the circular economy. Total will not use vegetable oils as feedstock. 

At the same time, SpotX, the global video advertising platform, has announced it has developed a comprehensive suite of custom audience data tools that enables media owners and advertisers to target audiences using first-party, third-party, or subscriber data in a privacy-compliant way.

Verizon Media on the other hand has launched of its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app IDs for audience creation, buying or measurement.

 Built for the identity-less era, this suite of solutions delivers relevant ad experiences while strengthening consumer trust.

Logitech has announced a long-term partnership with Baidu Brain, beginning with the launch of its intuitive new Logitech Voice M380 Wireless Mouse with Speech Input in China.

Designed especially for people who create large amounts of content, this innovative product lets you dictate with your voice, creating content two or three times faster than typing.

The Logitech Voice M380 Wireless Mouse is powered exclusively by intelligent Baidu Speech technology from Baidu Brain and features the comfort, performance and quality that users expect in a Logitech mouse.

Data & growth agency ‘Off The Record’ has joined Ace. With this take-over the agency group adds data & growth marketing to their range of services and continues to build its integrated proposition of Connected Brands.

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Dit artikel is gepubliceerd door: Bob Koigi