[eMarketer] Upfront CTV ad spend in US to exceed $4 billion in 2021
In what points to the growing share of US ad spending on connected TV, advertisers are set increase their spend by nearly 50 per cent this year to $4.51 billion.
According to eMarketer, this figure includes the cumulative CTV video ad spending committed in advance, including spending as a result of TV Upfronts, the Interactive Advertising Bureau (IAB) Digital Content NewFronts, and other events and meetings throughout the year.
Further, eMarketer predicts close to two-thirds of upfront digital video ad allocations to be allocated to CTV placements this year. About one-third of all CTV video ad spending is committed upfront.
Read the full eMarketer article here
Volg Marketing Report op LinkedIn!
Abonneer je op onze gratis dagelijkse nieuwsbrief
Registreer jouw bureau gratis in de Marketing Report reclamebureau database The List
Lees ook:
Innocent en DCVF zetten superscanner opnieuw in
Ministerie en Monks starten campagne Blijf in beeld
[Vacancy] Initiative has a position for Innovation Lead (OOH) Nike Initiative
Cogonez versterkt rol Port of Amsterdam tijdens SAIL 2025
DEPT ontwikkelt More Time for Life-campagne voor Brother
Dit artikel is gepubliceerd door: Bob Koigi
