[Marketing Week] Bob Koigi: UN picks top small businesses investing in “Good Food for All”

Fifty small- and medium-sized enterprises around the world have been announced as the Best Small Businesses of the “Good Food for All” competition, held in conjunction with the UN Food Systems Summit.

Selected from nearly 2,000 applications from 135 countries, the 50 winners all showcase inspiring, diverse, and impactful solutions in improving access to healthy, sustainable food. They will also share US$100,000 in cash prizes.

Each winner was selected for how their business contributes to healthier, more sustainable and equitable food for the communities they serve; the strength of their vision for the future; and how well they communicate the current and future impact of their business.

On matters research, total UK marketing budgets expanded for the first time since Q4 2019 and to the sharpest extent since Q1 2019 in the second quarter of 2021, according to the latest IPA Bellwether Report.

Financial prospects at company and industry level also remain firmly in positive territory and adspend forecasts are revised higher for 2021, as businesses began to prepare for a strong economic recovery.

The use of automation and machine learning technology to purchase and display digital ads to segmented audiences in real time is set to increase dramatically over the next three years, according to new research from Alfi, an AI enterprise SaaS advertising platform.

Responses revealed that 49% of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years, and 43% believe there will be a ‘slight’ increase in expenditure.

And the Canadian team at Reprise Commerce, recently presented a new Canadian study called RETHINK eCOMMERCE: Staying Ahead of Canadian Online Shopping Behaviours.

The study looks at the latest state of Canadian eCommerce shopper behavior, distilling these trends and providing key take-aways for brands and retailers across these pillars. It also dives into best practices to enable an integrated approach to accelerate brands eCommerce results.

Dentsu International has announced that Fred Levron has been named Global Chief Creative Officer.

This executive role will see Levron leading the network’s holistic creative agenda and its portfolio of creative agencies worldwide.

Bob Koigi is an editor at Marketing Report EU

www.marketingreport.eu

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Dit artikel is gepubliceerd door: Bob Koigi