Geometry appoints Katie Streten Head of Experiential Strategy for MENA

WPP’s end-to-end Creative Commerce agency, Geometry Global, has appointed Katie Streten as Head of Strategy for Middle East & North Africa region.

 Katie’s new responsibilities include driving experiential strategy, bringing her unique skillset considering how brands can drive deeper connections and commerce opportunities with their audience through the development of truly engaging, brand experiences that create a lasting impact.

 The appointment reinforces the agency’s role as the regional experiential powerhouse of WPP as it accelerates growth across the Middle East & North Africa.

Nick Walsh, Geometry MENA’s CEO: “We’re delighted to have Katie join the Geometry Family. A core pillar in our offering is turning brands into experiences and Katie joins the agency with a proven calibre in driving experiential strategy for some of the biggest brands in the world. Our end-to-end experiential offering demands a strategic first approach and Katie will bring a new level of thinking for our clients and the industry. With the hire of Safwan El Roufai to head up our experiential team, alongside Katie, who will bring her 20+ years of experiential strategy expertise to the region, really rounds off our award-winning strategy team skillset and cements our offering to develop best in class brand experiences on every scale.”

Before joining Geometry, Katie was the Global Head of Strategy for the Ford account at Imagination, a global large-scale, experience company based in the UK, and was also responsible for driving consumer insight and trends agenda across the agency.

Katie has been working in online content and experiences for over 20 years and her experience includes museums and art galleries, publishing companies, TV companies and more.

With an incredibly diverse portfolio ranging from stunts, events and launches as well as brand homes and product strategies, to online communities, massive projection mapping, VR/AR engagement and UX strategy, throughout her career Katie has worked on award-winning teams, receiving recognition from bodies such as BAFTA, OMMA, IVCA, the Ex Awards and The Drum.

With a passion for public speaking, Katie has presented at SXSW and was one of the founding members of Speaking Out, a UK non-profit dedicated to mentoring and training those who find public speaking intimidating and difficult. Katie is now bringing her unrivalled experience and expertise in the realm of online content and experiences to Geometry’s experiential offerings.

Katie Streten, Head of Experiential Strategy, Geometry MENA: “I’m excited to be joining Geometry, an agency which has a real understanding of the value of experiences for brands. I’m looking forward to working with such a stellar team on experiences that change hearts and minds in this vibrant and visionary market.”

www.geometry.com


 Volg Marketing Report op LinkedIn!

 Abonneer je op onze gratis dagelijkse nieuwsbrief

 Registreer jouw bureau gratis in de Marketing Report reclamebureau database The List





Lees ook:

Bob Koigi: De toekomst van tv-metingen ligt in big data

05-09-2025 | 12:26:13
Door de explosie van streamingplatforms, on-demand content en gefragmenteerd kijkgedrag hebben traditionele meetmethoden moeite om het tempo bij te houden

Closed on Monday toont avontuur met De Koffiejongens

05-09-2025 | 09:27:58
Closed on Monday heeft voor De Koffiejongens een landelijke campagne ontwikkeld die de nieuwsgierige houding van het koffiemerk centraal stelt.

[Vacatures] TBWA zoekt een Brand Coordinator (NL)

05-09-2025 | 09:01:00
TBWA is per direct op zoek naar Brand Coordinator (NL) - Full-time  \  Amsterdam

Johan van der Zanden: Jeroen past perfect bij ons merk

04-09-2025 | 13:11:00
[Interview] Johan van der Zanden over de nieuwe supermarktmanager Daan, gespeeld door Jeroen van Koningsbrugge

Jeroen van Koningsbrugge supermarktmanager Daan Albert Heijn

04-09-2025 | 13:00:37
Albert Heijn heeft acteur Jeroen van Koningsbrugge gepresenteerd als het nieuwe gezicht in de reclamecampagnes.
 

Dit artikel is gepubliceerd door: Bob Koigi

Uitgelicht





Abonneer je op onze nieuwsbrief.