
100%, TBWA, Ambassadors en Wefilm grote winnaars Dutch Creativity Awards 2024
100% en TBWA zijn bij de Dutch Creativity Awards 2024 dik in de prijzen gevallen. 100% viel het hardst in de prijzen en TBWA het meest.
100% is het bureau dat tot voor kort door de wereld ging onder de naam HALAL. Een opvallende controversiële naam, die werd ingeruild voor een naam aan de andere kant van het spectrum: onopvallend en saai en in zoekmachines lastig te vinden - maar daar gaat het in dit bericht niet om.
Culers del Món
Goed, 100% werd de grote winnaar van Dutch Creativity Awards 2024. Het bureau won 11 lampen, waarvan een aantal als mede-producent. De grote winnende campagne was Culers del Món voor Nike, Patta en Barça.
Deze campagne won de Grand Prix en de ADCN Members Award. Dit tot grote verrassing van de vier mensen van 100% die naar de uitreiking van de Dutch Creativity Awards waren gekomen en zo te horen ook tot grote verrassing van het publiek.
Eerder op de avond leek het er nog op dat het voor wat betreft de echte hoofdprijzen zou gaan tussen Ken je borsten van TBWA\NEKOBO en Stukje van Mij van Dentsu Creative en Wefilm voor KPN.
TBWA\NEBOKO won 10 lampen voor 5 verschillende projecten. Ambassadors was betrokken bij 14 lampen, waaronder de winnende campagne van 100%. En Amp.Amsterdam, onderdeel van Ambassadors, was nog eens betrokken bij 12 lampen, waaronder Stukje van Mij.
Wefilm was betrokken bij 10 lampen.
ADCN
De ADCN liet ook nog van zich horen met interessante mededelingen. Eerste was dat het ADCN Jaarboek weer terugkomt. Dat nieuws werd in de zaal met instemming ontvangen. Tweede was dat ADCN meer gaat inzetten op lidmaatschap. Zo zullen in de toekomst verschillende events alleen toegankelijk zijn voor ADCN leden.
GRAND PRIX
LAMP | Black
ENTRY | Culers del Món
FOR | Patta, F.C. Barcelona
BY | Nike 100%, Paul Geusebroek, Patta, Nike
WITH | Iconoclast, The Back Lot, Cabin, Ambassadors, Crabsalad, Sauvage Sound
ADCN MEMBERS AWARD
LAMP | Gold
ENTRY | Culers del Món
FOR | Patta, F.C. Barcelona
BY | Nike 100%, Paul Geusebroek, Patta, Nike
WITH | Iconoclast, The Back Lot, Cabin, Ambassadors, Crabsalad, Sauvage Sound
Advertising — Activations & Brand PR
LAMP | Bronze
ENTRY | Stukje van Mij
FOR | KPN Nederland
BY | Dentsu Creative Amsterdam, Wefilm
WITH | Amp.Amsterdam, HPB | Het PR Bureau, Mindshare / Wefilm Media
Bronze | #mygirlwithapearl Mauritshuis Mauritshuis Nationale Nederlanden
Bronze | Mammoth Meatball Vow, Australia’s largest cultured meat company VML Naturalis, Wefilm, Amp.Amsterdam, Ambassadors, BCW Global, Monwest
Advertising — Culture
LAMP | Silver
ENTRY | Culers del Món
FOR | Patta, F.C. Barcelona
BY | Nike 100%, Paul Geusebroek, Patta, Nike
WITH | Iconoclast, The Back Lot, Cabin, Ambassadors, Crabsalad, Sauvage Sound
Advertising — Digital
LAMP | Bronze
ENTRY | Order That Scene
FOR | McDonald’s Netherlands
BY | TBWA\NEBOKO
WITH | TBWA\X, 51North, Studio Beng Beng & OMD
Bronze | A Pizza To Die For Big Americans pizza Being There LocoMoto - THNDR - Filmmaker Edwin Stevens - EssenceMediacom
Advertising — Entertainment
LAMP | Silver
ENTRY | Order That Scene
FOR | McDonald’s Netherlands
BY | TBWA\NEBOKO
WITH | TBWA\X, 51North, Studio Beng Beng & OMD
LAMP | Bronze
ENTRY | Culers del Món
FOR | Patta, F.C. Barcelona
BY | Nike 100%, Paul Geusebroek, Patta, Nike
WITH | Iconoclast, The Back Lot, Cabin, Ambassadors, Crabsalad, Sauvage Sound
Bronze | Zalando x Top Notch — Class of ’23 Zalando Netherlands Home, Het Buro, Top Notch Piet Oosterbeek
Advertising — Experiential
Bronze | Getaway Island McDonald’s Nederland TBWA\X TBWA\NEBOKO, 51North, Colorbleed –
Advertising — Film & Video
LAMP | Silver
ENTRY | Model Crashes
FOR | ProRail
BY | Media.Monks
WITH | 5 A.M. Studios
LAMP | Silver
ENTRY | Join the flip side 2
FOR | Samsung
BY | Wieden + Kennedy Amsterdam
LAMP | Silver
ENTRY | Culers del Món
FOR | Patta, F.C. Barcelona
BY | Nike 100%, Paul Geusebroek, Patta, Nike
WITH | Iconoclast, The Back Lot, Cabin, Ambassadors, Crabsalad, Sauvage Sound
LAMP | Bronze
ENTRY | Stukje van Mij
FOR | KPN Nederland
BY | Dentsu Creative Amsterdam, Wefilm
WITH | Amp.Amsterdam, HPB | Het PR Bureau, Mindshare / Wefilm Media
Bronze | HEMA Siepie & Takkie HEMA Hotel L’Amour Better Call Sol, Roel Boorsma, Studio WhooHoo!
Bronze | Sloopmelk Wakker Dier Howdy Amsterdam, All Heads on Deck 100%, Planet X, Ambassadors, Café Society
Bronze | De VakantieDiscounter, they understand Christmas holidays dé VakantieDiscounter INDIE Amsterdam –
Bronze | Einde van de wereld OHRA Joe Public Amsterdam Holy Fools, Mindshare –
Advertising — Entertainment
Silver LAMP | Silver
ENTRY | Order That Scene
FOR | McDonald’s Netherlands
BY | TBWA\NEBOKO
WITH | TBWA\X, 51North, Studio Beng Beng & OMD That Scene McDonald’s Netherlands TBWA\NEBOKO TBWA\X, 51North, Studio Beng Beng & OMD
LAMP | Bronze
ENTRY | Culers del Món
FOR | Patta, F.C. Barcelona
BY | Nike 100%, Paul Geusebroek, Patta, Nike
WITH | Iconoclast, The Back Lot, Cabin, Ambassadors, Crabsalad, Sauvage Sound
Bronze | Zalando x Top Notch — Class of ’23 Zalando Netherlands Home, Het Buro, Top Notch Piet Oosterbeek
Advertising — Experiential
Bronze | Getaway Island McDonald’s Nederland TBWA\X TBWA\NEBOKO, 51North, Colorbleed
Advertising — Film & Video
LAMP | Silver
ENTRY | Model Crashes
FOR | ProRail
BY | Media.Monks
WITH | 5 A.M. Studios
Silver Join the LAMP | Silver
ENTRY | Join the flip side 2
FOR | Samsung
BY | Wieden + Kennedy Amsterdam side 2 Samsung Wieden + Kennedy Amsterdam
LAMP | Bronze
ENTRY | Stukje van Mij
FOR | KPN Nederland
BY | Dentsu Creative Amsterdam, Wefilm
WITH | Amp.Amsterdam, HPB | Het PR Bureau, Mindshare / Wefilm Media
Bronze | HEMA Siepie & Takkie HEMA Hotel L’Amour Better Call Sol, Roel Boorsma, Studio WhooHoo!
Bronze | Sloopmelk Wakker Dier Howdy Amsterdam, All Heads on Deck 100%, Planet X, Ambassadors, Café Society
Bronze | De VakantieDiscounter, they understand Christmas holidays dé VakantieDiscounter INDIE Amsterdam –
Bronze | Einde van de wereld OHRA Joe Public Amsterdam Holy Fools, Mindshare –
Advertising — Influencer & Brand Partnerships
LAMP | Silver
ENTRY | Stukje van Mij
FOR | KPN Nederland
BY | Dentsu Creative Amsterdam, Wefilm
WITH | Amp.Amsterdam, HPB | Het PR Bureau, Mindshare / Wefilm Media
LAMP | Silver
ENTRY | Zalando x Top Notch — Class of ‘23
FOR | Zalando Netherlands
BY | Home, Het Buro, Top Notch
WITH | Piet Oosterbeek
Bronze | Oakley — Stream Raids Oakley LePub Amsterdam Prodigious, Global Esports, Influencers (Scump, Shotzzy, Chica, Mimi, and ShahZaM
Advertising — Integrated
Bronze | AI Flunked Randstad Dentsu Creative Amsterdam WeFilm, Massive Music, Het Kleurlokaal, The Compound
Bronze | AFC Ajax — Silence Social Hate AFC Ajax One:Nil Freshmen Media, HPB | Het PR Bureau, GraphicHunters
Advertising — Outdoor
LAMP | Silver
ENTRY | Puberboard
FOR | Kluun
BY | Joe Public Amsterdam
WITH | Joe Public Shoot
LAMP | Bronze
ENTRY | DE LOTERIJ DIE JE NIET WIL WINNEN
FOR | Ministerie van Infrastructuur en Waterstaat
BY | Cheil Benelux
WITH | Ovide Agency, Amp.Amsterdam
LAMP | Bronze
ENTRY | Ken je borsten
FOR | Alexander Monro Ziekenhuis, The Breast Care Foundation
BY | TBWA\NEBOKO & TBWA\X
WITH | Ovide Agency, EssenceMediacom
Advertising — Podcasting
Silver Sinterklaas en de Vergetelnoot Bol DEPT® De Club van Sinterklaas
Advertising — Print & Editorial
Bronze | Workout Music Sennheiser Ogilvy Amsterdam Wolf Credo Productions, Ale Burset Photography, Group M
Advertising — Social Content
LAMP | Silver
ENTRY | AFC Ajax — Silence Social Hate
FOR | AFC Ajax
BY | One:Nil
WITH | Freshmen Media, HPB | Het PR Bureau, GraphicHunters
Advertising — Strategy
Bronze | #beterinternet KPN Nederland Dentsu Creative Amsterdam, Wefilm HPB | Het PR Bureau, Mindshare / Wefilm Media, Amp.Amsterdam
Bronze | Redefining Retirement for Brand New Day Brand New Day Springbok 100%, Andreas Pasvantis, MassiveMusic
Design — Branding
Bronze | Utah Jazz 50th season Utah Jazz Studio Dumbar/DEPT® –
Design — Graphic
LAMP | Silver
ENTRY | Ken je borsten
FOR | Alexander Monro Ziekenhuis, The Breast Care Foundation
BY | TBWA\NEBOKO & TBWA\X
WITH | Ovide Agency, EssenceMediacom
Design — Packaging & Product
Bronze | Brouwerij ’t IJ — Gouden IJ Special Edition Brouwerij ’t IJ Positivity Branding –
Design — Social Design
Bronze | Bouw Box ABN AMRO (ink). Social Design –
Design — Spatial
Bronze | Food for Thought Het Scheepvaartmuseum Kummer & Herrman Kadir van Lohuizen, Fiction Factory
Bronze | Goals for Equality ING Nederland TBWA\NEBOKO Bandit Amsterdam, MAKE, Tribe Music, Coopr, Initiative, Massive Music
Design — Website
Bronze | The Lotus Personal Showroom Lotus Cars Europe code d’azur Boris Acket & Mayster
Craft — Animation & Motion Design
LAMP | Silver
ENTRY | Groene Bedoelingen
FOR | ASN Bank
BY | Ambassadors
WITH | Selmore
LAMP | Silver
ENTRY | Eerlijk waar?! — aflevering 1
FOR | Cosumentenbond
BY | Xerxes Heirman, Fabio Verhelst (Shop Around) & N=5
WITH | Klevr Sounddesign
Bronze | Tylko: Furniture that fits. For people that don’t. Tylko Studio Dumbar/DEPT® Grey
Craft — Art Direction
LAMP | Silver
ENTRY | Ken je borsten
FOR | Alexander Monro Ziekenhuis, The Breast Care Foundation
BY | TBWA\NEBOKO & TBWA\X
WITH | Ovide Agency, EssenceMediacom
Craft — Audio Editing & Sound Design
LAMP | Bronze
ENTRY | Culers del Món
FOR | Patta, F.C. Barcelona
BY | Nike 100%, Paul Geusebroek, Patta, Nike
WITH | Iconoclast, The Back Lot, Cabin, Ambassadors, Crabsalad, Sauvage Sound
Craft — Cinematography
LAMP | Silver
ENTRY | Culers del Món
FOR | Patta, F.C. Barcelona
BY | Nike 100%, Paul Geusebroek, Patta, Nike
WITH | Iconoclast, The Back Lot, Cabin, Ambassadors, Crabsalad, Sauvage Sound
Bronze | We know our place in the world Air France KLM Martinair Cargo Christiaan van Leeuwen Ambassadors, Bruut Amsterdam, Soundsright, Timo Ottevanger
Bronze | Goat Organic Apparel — Global Warming Socks Goat Organic Apperal Tjerk Muilwijk Freshmen Media, Lemon Scented Tea
Craft — Colour Grading
LAMP | Silver
ENTRY | I Don’t Know Where to Start
FOR | Partizan and Sharif Abd el Mawla
BY | Amy Besate, Ambassadors
WITH | Partizan, Sevdaliza
Bronze | Culers del Món Patta, F.C. Barcelona, Nike Laurens Orij, Crabsalad 100%
Craft — Copy
LAMP | Silver
ENTRY | BridgeFund. Daar zit je dan. Met je ton op de bank
FOR | BridgeFund
BY | Sikko Gerkema, Ceci n’est pas un bureau
Bronze | Schaamteloos vakantie vieren, doe je bij Natuurhuisje Natuurhuisje / Nature House Gardeners - Elisa Kraal, Ferdy Joosen, Nikki de la Rambelje Sticky Stuff, Fauve Bouwman; Studio Grizzly; Out of Home Masters
Craft — Editing
Bronze | Toyota ‘Een Toyota rijd je nooit alleen voor jezelf’ Toyota Martin Heijgelaar – Editors Pink Rabbit - Rogier Hesp x Ismael ten Heuvel, DDB Amsterdam
Craft — Film Direction
LAMP | Gold
ENTRY | Culers del Món
FOR | Patta, F.C. Barcelona
BY | Nike 100%, Paul Geusebroek, Patta, Nike
WITH | Iconoclast, The Back Lot, Cabin, Ambassadors, Crabsalad, Sauvage Sound
LAMP | Silver
ENTRY | Stukje van Mij
FOR | KPN Nederland
BY | Dentsu Creative Amsterdam, Wefilm
WITH | Amp.Amsterdam, HPB | Het PR Bureau, Mindshare / Wefilm Media
Bronze | OHRA — Flat Earth OHRA Jelle de Jonge, Holy Fools Joe Public
Bronze | Sos Kinderdorpen — Unintended Superheroes SOS Kinderdorpen Rogier Hesp Kamiel Doens (DOP), Wenneker (Production), BBDO (Agency)
Craft — Illustration & Typography
LAMP | Silver
ENTRY | Ken je borsten
FOR | Alexander Monro Ziekenhuis, The Breast Care Foundation
BY | TBWA\NEBOKO & TBWA\X
WITH | Ovide Agency, EssenceMediacom
LAMP | Silver
ENTRY | Keti Koti
FOR | The Black Archives Amsterdam
BY | BUCK
WITH | Utopi Studio
Bronze | Raise your voice for gender equality Oxfam Novib Springbok Umlaut, Xaviera Altena
Craft — Music
Silver EXILES Adidas & Hamcus Maurits Verwoerd –
LAMP | Bronze
ENTRY | Stukje van Mij
FOR | KPN Nederland
BY | Dentsu Creative Amsterdam, Wefilm
WITH | Amp.Amsterdam, HPB | Het PR Bureau, Mindshare / Wefilm Media
Bronze | AvroTros 100 years AVROTROS AMP Amsterdam, Meis (vocal), Wende (original) INDIE Amsterdam
Bronze | L’occitane Holiday Campaign 2023 L’Occitane MassiveMusic MyGosh, Lana Senaoui –
Craft — Photography
Bronze | Dutch National Opera and Ballet Dutch National Opera and Ballet Marta Syrko Frenchman gallery
Craft — Production Design
Bronze | Eurojackpot Eurojackpot Jeroen Mol, Hazazah Film and Photography TBWA
Bronze | Model Crashes ProRail 5 A.M. Studios & Media.Monks
Craft — Visual Effects
Bronze | No Going Back | World of Tanks Wargaming Glassworks 100%, CUBO
Next — Impact
LAMP | Silver
ENTRY | #beterinternet
FOR | KPN Nederland
BY | Dentsu Creative Amsterdam, Wefilm
WITH | HPB | Het PR Bureau, Mindshare / Wefilm Media, Amp.Amsterdam
LAMP | Bronze
ENTRY | Ken je borsten
FOR | Alexander Monro Ziekenhuis, The Breast Care Foundation
BY | TBWA\NEBOKO & TBWA\X
WITH | Ovide Agency, EssenceMediacom
Bronze | Mammoth Meatball Vow, Australia’s largest cultured meat company VML Naturalis, Wefilm, Amp.Amsterdam, Ambassadors, BCW Global, Monwest
Next — Innovation
LAMP | Bronze
ENTRY | AFC Ajax — Silence Social Hate
FOR | AFC Ajax
BY | One:Nil
WITH | Freshmen Media, HPB | Het PR Bureau, GraphicHunters
Bronze | Mammoth Meatball Vow, Australia’s largest cultured meat company VML Naturalis, Wefilm, Amp.Amsterdam, Ambassadors, BCW Global, Monwest
Next — Passion Project
LAMP | Gold
ENTRY | Luka, doe eens normaal!
FOR | Leerkrachten en ouders
BY | Courtside Agency: Esther van Brakel
WITH | Vincent Sapthu, Maaike Spits, Joëlle Strijk
LAMP | Silver
ENTRY | The Palestinian Dream
BY | Donnya Zidan, Esther Bax, Farah Abdi, Eef Baggermans & 60 filmmakers and creatives, Oxfam Novib
LAMP | Silver
ENTRY | Child of Sin — Kovacs & Till Lindemann
FOR | Kovacs & Till Lindemann
BY | Ismael ten Heuvel, Martijn van Broekhuizen, Chiem Houwelingen
Bronze | Loving you – Basha de Bruijn Myrthe Mosterman, Nayim Saati, Emma Sullivan, De Grot
Next — Student
LAMP | Silver
ENTRY | LINQ
BY | Lique Geraedts, Rude Geurts (Fontys Eindhoven)
Next — Talent
LAMP | Silver
ENTRY | Ken je borsten
FOR | Alexander Monro Ziekenhuis, The Breast Care Foundation
BY | Hannah Sterke & Nina Mispelblom Beyer
WITH | TBWA\NEBOKO & TBWA\X, Ovide Agency, EssenceMediacom
Next — Young Directors
LAMP | Gold
ENTRY | Ceasefire – Trilogy
BY | Amir Zaza
WITH | Tonko Bossen, Frank de Kok – Holy Fools
Lees ook:
Gepubliceerd door: Bas Vlugt