[Vacancy] VML has a position for Content Marketing Consultant

VML is directly looking for:

Content Marketing Consultant - Amsterdam

Who we are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

What we're looking for:

We are seeking a highly motivated and experienced Content Marketing Consultant to join our team. If you have a passion for crafting compelling content, a growth mindset, and a track record of driving results, we encourage you to apply. As a Content Marketing Consultant at VML, you will develop and execute organic content strategies that elevate our client's brands and products' visibility in search engines and engage their target audiences. You will leverage your expertise

What you'll do

• Finding and leveraging clients' opportunities to grow their visibility in organic search engines, like Google, social search, and LLM's for (globally) established brands.
• Develop and implement comprehensive organic marketing plans aligned with client business objectives, in collaboration with our SEO specialists and Account Directors.
• Lead content creation efforts across various formats, including blog posts, articles, website copy, social media copy, and email copy, ensuring brand consistency and quality.
• Collaborate with clients to understand their needs, objectives, and target audiences, delivering tailored content solutions that exceed expectations.
• Conduct content audits and implement optimization tactics to improve organic search visibility and drive traffic.
• Analyze content performance metrics, providing actionable insights and recommendations to optimize tactics and maximize ROI.
• Mentor and guide junior team members, fostering a collaborative and high-performing team environment.
• Stay up to date on the latest content marketing trends, tools, and best practices, continuously innovating and refining our approach.
  
  

Who you are:

• An entrepreneurial thinker with a passion for content marketing and an ability to drive results.
• A creative storyteller with a passion for crafting engaging and informative content that resonates with target audiences.
• A data-driven marketer with a good understanding of SEO principles and performance analysis.
• A collaborative team player with the ability to mentor and guide junior team members on projects.
• An entrepreneurial spirit with a desire to learn and adapt in a flexible environment.
  
  

What you'll need:

• 4+ years of experience in content marketing or organic marketing.
• Excellent written and verbal communication skills in both Dutch and preferably English.
• Good understanding of content marketing principles and SEO.
• Strong understanding of (the possibilities of) using AI and LLM's.
• Understanding of social media platforms, particularly organic social search and GEO.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Organizational and time management skills.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction. VML is a WPP Agency. 

Are you suitable and interested in this job? Apply here.

Note to recruitment agencies: We are unable to collaborate with external agencies at this moment in time, applications sent won't be processed.

www.vml.com

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Dit artikel is gepubliceerd door: Michelle Waweru