Ocean Outdoor brings 3D Space Invaders to Europe

To celebrate 45 years since the original game’s release, the Space Invadors return, this time from a whole new dimension while turning the real world into a playground.

Ocean's DeepScreen technique

Ocean Outdoor brings the fight to Europe using its large format digital screens in nine cities as portals to trigger AR battles in Amsterdam (Leidseplein), Copenhagen (Field’s shopping mall), Glasgow (St Enoch), Helsinki (Redi shopping centre), London (both Canary Wharf and Westfield London), Leeds (Trinity Mall), Newcastle (Eldon Square) Oslo (Bus Terminal) and Stockholm (Sergel Hub).
 
Created by Ocean Studio, the artwork features 3D Space Invaders using Ocean's DeepScreen technique that travel through portals to float in front of the screens. Using the ARCore Geospatial API and the Streetscape Geometry API, TAITO’s game is an interactive experience combining AR and 3D gameplay that adapts to players’ locations, nearby landmarks, time and weather.

3D gameplay

To defend their cities, players simply download the mobile game for Android or iOS using a QR code on Ocean screens. As the Earth’s top pilots they must then use their spaceship’s advanced technology to travel between dimensions and defend the planet from the Invaders.
 
Matthieu Lorrain, Global Head of Creative Innovation at Google Labs: "With Space Invadors: World Defense, we're evolving a 45-year-old legend for a new era. This game transforms your world into a fun-filled playground, fusing beloved nostalgia with groundbreaking technology, powered by Google’s Geospatial API. Get ready for an epic experience, right in your neighbourhood!"

Catherine Morgan, Managing Director Ocean Labs: "TAITO’s modern revival of its 70s arcade classic delivers a unique immersive experience, connecting multi-generations of players in New York, across Europe and Japan. Our streets and skylines are its new dimension, making Ocean’s DOOH screens the ideal portals to connect the physical and digital worlds."


 

www.oceanoutdoor.nl

 Volg Marketing Report op LinkedIn!

 Abonneer je op onze gratis dagelijkse nieuwsbrief

 Registreer jouw bureau gratis in de Marketing Report reclamebureau database The List

Lees meer: 

[SWOT24] Kees Wilbrink: OOH wordt een onmisbare schakel in de mediaplanning

20-02-2024 | 11:35:00
In de rubriek [SWOT24] maken bepalende spelers een SWOT analyse van de buitenreclamebranche. Aan het woord is Kees Wilbrink, CCO van Ocean Outdoor NL

[Vacatures] Ocean Outdoor zoekt een Account manager

12-01-2024 | 17:09:44
Ocean Outdoor is per direct op zoek naar een Account manager

[Vacatures] Ocean Outdoor zoekt een Manager Account Executive

21-12-2023 | 08:54:00
Ocean Outdoor is per direct op zoek naar een Manager Account Executive

Ocean Outdoor introduceert The Loop

14-12-2023 | 11:47:03
Met 65 schermen verspreid over twee winkelcentra biedt het full-motion netwerk de ideale omgeving voor livestreaming, data-integratie en sociale feeds

[Vacatures] Ocean Outdoor zoekt een Motion Designer Medior (m/v)

14-12-2023 | 07:25:00
Ocean Outdoor is per direct op zoek naar een Motion Designer Medior (m/v)

Gepubliceerd door: Lieselot Berentzen

Uitgelicht





Abonneer je op onze nieuwsbrief.