[Marketing Report Cannes 2024] Eric Kramer (WPP) and Evan Dunn (AKQA) on winning in Cannes

We spreken Eric Kramer (WPP) en Evan Dunn (AKQA).

Evan Dunn: "We recieved 12 nominations for Pink Chip, that's a partnership between the investment app De Giro and Un Women Netherlands. First and foremost it's a product, actually. We ended up building a financial index that weighs the success of female CEO's against their male counterparts. The reason we did this because we found this research study that found that the moment a woman is named as CEO, their stock price drops."

Luister het Engelstalige interview hier: