Countdown to Cannes 2026 - Daniëlle van Ginkel

[RA*W] Maak kennis met de creatieve crew van RA*W op weg naar Cannes Lions 2026

RA*W komt ook dit jaar met een mooie delegatie naar Cannes. Iedere dag stellen mensen uit de delegatie zich voor. 

What do you do in the creative industry?

My name is Danielle van Ginkel, I am 30 years old, and I work as a PR / influencer specialist.

When I say Cannes, what’s the first word that comes to mind — and why?

Sun, rosé, beach! And a more proper answer: inspiration. It seems really inspiring to see the best work from all over the world and learn from the people behind it.

What are you hoping to learn from the other participants?

Everyone looks at creativity, marketing, and innovation from a different background, so it’s interesting to hear everyone’s perspectives and experiences.

What would make this week in Cannes a success for you?

If I go home with a lot of inspiration, knowledge, and valuable new connections. And of course, I’m very curious about the legendary drinks ;)

What are you expecting most: inspiration, chaos, or networking overload?

Based on stories from colleagues who have been before, a combination of all of the above.

What makes a campaign truly Cannes-worthy in your opinion?

Campaigns that combine creativity with impact within communities. Surprising ideas that are culturally relevant and also truly spark conversation.

Who’s a speaker or brand you’re hoping to see this year?

Hard to name just one. Seeing someone like Oprah Winfrey and Stella McCartney in person would be incredibly inspiring. I’m also very curious about Adam Mosseri from Meta Platforms and Anastasiya Ryaboshapka from New Balance Global Sports. I think that would be really interesting. Especially to hear her perspective on the intersection of sport, culture, and partnerships.

What’s definitely in your Cannes survival kit?

A power bank, of course, I want to make sure I don’t run out of battery.

AI: threat or tool, and how do you think it will change the future of creativity?

A tool! I think AI can actually strengthen creative campaigns rather than replace them. It helps us work faster and develop ideas more intelligently.

In addition, AI tooling, especially within PR, can help us better understand which narratives truly land: not just in terms of reach, but especially in how communities (on social media) respond and whether the intended messaging is actually being adopted.

Why do you think more juniors should experience something like this?

The opportunity to learn from brands and thought leaders who operate at the highest level within their field. In addition, it’s of course a unique place to expand your network and build connections that you can benefit from for the rest of your career.

Just 10 more nights to sleep until Cannes!

Curious for more? Follow RA*W on Instagram for exclusive behind-the-scenes content, live stories, and a first-hand look at what the RA*W Summercourse is up to during the Cannes Lions Festival.

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Dit artikel is gepubliceerd door: Saskia van Weert