Cannes Lions awards Grand Prix for Good to Working with Cancer

Five months after its launch in Davos and subsequent global wake-up call at the Super Bowl, Working with Cancer has been recognized by Cannes Lions with the Grand Prix for Good, designed to celebrate the use of creativity to positively impact not only business and brand , but also the world at large.

With over 600 pledging businesses, impacting more than 20 million employees, Working with Cancer is a cross industry coalition, driving societal progress across cultures and geographies, to end the stigma of cancer in the workplace. Momentum continues to soar, spanning corporate sectors including government, most recently with the French state confirming to sign the pledge.

Arthur Sadoun, global CEO and Chairman, Publicis Groupe: “On behalf of the 600 companies that have already pledged, I would like to sincerely thank the jury for elevating Working with Cancer to another level of global awareness. Receiving the esteemed Grand Prix for Good recognition further demonstrates what is possible when we come together for positive change. As an industry, there are not that many causes or social initiatives that we can wholly affect. Erasing the stigma of cancer in the workplace is one we can take on and change forever.”

Mel Routhier , Jury President of Health and Wellness and CCO, VMLY&R Chicago: “Working with Cancer stopped us in our tracks. We not only saw a brilliantly creative idea, but we also saw a globally impactful one—with scale, inclusivity and the real potential to change employee care forever. To think that this point in time could mark the beginning of what will one day be seen as table stakes for how companies support their employees is exceptionally powerful. And most deserving of the ultimate recognition in the Grand Prix For Good.”

www.workingwithcancerpledge.com

www.canneslions.com

www.publicisgroupe.com

Marketing Report Radio Cannes 2024 wordt gesponsord door:

DEPT ontwikkelt Bijenkorf-campagne feestdagen

08-12-2025 | 09:34:29

DEPT heeft de feestdagen-campagne van de Bijenkorf ontwikkeld en maakt deel uit van de 155-jarige jubileumviering. Die jubileumviering startte tijdens de herfst/wintercampagne

Lees Meer >>

DEPT ontwikkelt kerstcampagne Bol

07-12-2025 | 22:49:00

Het creatieve digitale bureau DEPT heeft voor internetwinkel Bol de kerstcampagne ontwikkeld. Bol duidt die met de gedachte van betekenisvol geven, met cadeaus die ertoe doen

Lees Meer >>

Hotel L’Amour ontwikkelt kerstcommercial HEMA

07-12-2025 | 22:19:00

Hotel L’Amour heeft de kerstcommercial voor HEMA ontwikkeld met als thema Het mooiste dat je kunt geven is liefde, met als centrale boodschap iets doen voor een ander

Lees Meer >>

Joe Public ontwikkelt kerstcommercial ALDI met Andy van der Meijde

06-12-2025 | 20:00:00

De door Joe Public ontwikkelde kerstcommercial van ALDI brengt met Andy van der Meijde brengt dit jaar de boodschap Bij ALDI kan je meer kerst vieren.

Lees Meer >>

Hotel L’Amour ontwikelt Jumbo-kerstcommercial a la Dickens

06-12-2025 | 07:45:00

Hotel L’Amour heeft de Jumbo-kerstcommercial ontwikkeld onder de noemer a la Dickens. De boodschap is dat de mooiste kerst die je kunt wensen, met elkaar is en dat kerst niet helemaal perfect hoeft te zijn

Lees Meer >>

Dit artikel is gepubliceerd door: Bob Koigi