VENGEAN: Global branding of Nippon Express' healthcare division
In close collaboration with the Nippon Express Global Team in Tokyo and regional offices for EMEA, APAC and the USA, VENGEAN was responsible for the leading global logistics provider’s pharmaceutical division’s rebranding and subsequent renaming to Nippon Express Healthcare.
The operation – which involved brand positioning, naming and a tailored 360-degree communication concept for the division within the “We find the way” global brand construct, is part of the brand’s on-going expansion of its high-quality services for the pharmaceutical and medical devices industries, which includes new, state of the art GMP warehousing facilities around the world and an extensive offering of tailored solutions involving innovative technology for temperature-controlled storage and transportation.
Jasper van Oudenhoven, General Manager Sales Strategy Division, Global Business HQ, Tokyo: "Clearly branding our global healthcare division helps us solidify our competitive proposition toward the future. In doing so, we have emphasised the shared purpose we have with our clients, which is ultimately to care for and improve the lives of patients. Providing speed and high quality of service when and where it impacts peoples’ lives."
Volg Marketing Report op LinkedIn!
Abonneer je op onze gratis dagelijkse nieuwsbrief
Registreer jouw bureau gratis in de Marketing Report reclamebureau database The List
Lees ook:
Thomas Ritter sluit zich aan bij VENGEAN
Andy Mosmans: nexeye groeit in Europa met VENGEAN-power
Annis Anakotta Creative Director VENGEAN
Andy Mosmans: Branding is de kunst van het creëren van geloof
Andy Mosmans: Creativiteit is een middel, geen doel in merkbouw
Volg Marketing Report op LinkedIn!
Abonneer je op onze gratis dagelijkse nieuwsbrief
Registreer jouw bureau gratis in de Marketing Report reclamebureau database The List
Lees ook:
Studio FIK ontwikkelt campagne rond gezond schermgebruik
Havas Lemz ontwikkelt overheidscampagne Man, zeg er wat van!
[Vacatures] DPG Media zoekt een Conversation Specialist
Wibra en Giesbers Retail lanceren de wiBRA
Makro en Yune lanceren campagne over de hectiek van december
Dit artikel is gepubliceerd door: Lieselot Berentzen
