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Large multinationals world over could scale back on spending as the impacts of coronavirus continue to take a toll on businesses, the latest World Federation of Advertisers, WFA, Covid-19 Response Tracker shows.

Erik van Engelen, algemeen directeur ad interim van Wildlands Adventure Zoo is benoemd tot voorzitter van de bvA, de bond van adverteerders

US-based Hispanic media company Univision Communications Inc. has joined Nielsen’s Addressable TV platform beta program.

The subject of quantifying digital ad viewability has received new insights from a new study conducted by MAGNA and IPG Media Lab.

TikTok is working on a new advertising model that will give advertisers the option of using call-to-action buttons such as ‘shop now’ within influencer content.

As the novel corona virus pandemic continues to disrupt how businesses operate, brands are innovating by going digital in what now presents an opportunity for marketing leaders.

Coca-Cola has unveiled a series of online films appreciating the everyday support and togetherness being exhibited in the wake of coronavirus crisis.

Elke twee weken vraagt marktonderzoeksbureau MediaTest aan de jongeren in haar online panel hoe zij tegen de coronacrisis aankijken. Sinds de vorige meting is er weer veel veranderd omtrent het coronavirus: hoe denken de jongeren hierover

Seventy-six percent of marketing leaders have predicted a dip in marketing budgets as Covid-19 pandemic continue to take a toll on businesses in a survey of 360 respondents carried out by Gartner Inc.

World Federation of Advertisers has launched a report on inclusion and diversity that in the marketing sector offering brand marketers and agencies guidelines on improving performance in the industry.

Sinds 1 april is Dorst & Lesser de socialmediapartner van de branchevereniging Gehandicaptenzorg Nederland.

Dentsu Aegis Network has accelerated the purchase of 100 per cent Merkle shares ahead of the 2021 buyout date having now signed the complete ownership agreement.

French advertising firm Publicis Groupe has posted a 17 per cent growth in net revenue for the first quarter of 2020 compared to the same period last year.

Per dag worden 1,5 miljoen pakketjes besteld. Thuiswinkel.org ontwikkelde in samenwerking met Dept een campagneboodschap om de consument begrip te vragen voor de werknemers die zich blijven inzetten om mensen in hun (levens)behoeften te kunnen voorzien

Four out of every five marketers in major multinationals are postponing planned campaigns due to the Coronavirus crisis.

The world’s largest advertising company WPP has suspended its £950 million share buyback plan, cancelled dividends and frozen any 2020 new hires and salary increments in a raft of cost reduction measures.

Customers are more inclined to TV advertisements which they feel are less intrusive than digital marketing.

Slower sales and profits coupled with a lull in business activities occasioned by the coronavirus crisis are set to take a toll on global advertising.

Soft drinks multinational Coca Cola has announced that it is suspending all advertisements for its brands effective April

Aangejaagd door digitalisering, is marketing in de afgelopen jaren steeds meer opgeschoven richting sales en transactie. Alom wordt onderkend dat branding hieronder heeft geleden. Daarom deze keer in ons forum deze vraag

Sommige merken volgen de better be safe than say sorry-strategie, maar het verstijven, niet meer bewegen en niet meer communiceren is niet de oplossing