[Marketing Report Cannes 2024] Cece Wyldeck (MassiveMusic): We are a creative agency, not just a music service company

New Business Radio will be broadcasting for a week from Cannes Lions - the largest advertising festival on earth. Every day, we will welcome leading guests from the world of media and marketing communications. The broadcasts can be listened to live daily and are available as a podcast on the Marketing Report website.

We are speaking with Cece Wyldeck, EMEA Director of Creative Development at MassiveMusic, about the evolving role of their team as a creative agency and the importance of early collaboration with partners.

Cece Wyldeck: "My team and I wear many hats. We are the bridge between creative agencies, creatives, producers, and our creative team at MassiveMusic. We build relationships, create concepts, and encourage our partners to bring us in much earlier because we are very much a creative agency. We are moving away from the supplier mindset of a music production company and trying to get involved at an early stage. Our partners need to utilize us as a creative agency, not just a music service company."

Listen to the interview here:

www.massivemusic.com

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