[eMarketer] Upfront CTV ad spend in US to exceed $4 billion in 2021
In what points to the growing share of US ad spending on connected TV, advertisers are set increase their spend by nearly 50 per cent this year to $4.51 billion.
According to eMarketer, this figure includes the cumulative CTV video ad spending committed in advance, including spending as a result of TV Upfronts, the Interactive Advertising Bureau (IAB) Digital Content NewFronts, and other events and meetings throughout the year.
Further, eMarketer predicts close to two-thirds of upfront digital video ad allocations to be allocated to CTV placements this year. About one-third of all CTV video ad spending is committed upfront.