[eMarketer] Upfront CTV ad spend in US to exceed $4 billion in 2021

[eMarketer] Upfront CTV ad spend in US to exceed $4 billion in 2021

02-07-2021 12:33:52 | Door: Bob Koigi | hits: 1690 | Tags:

In  what points to the growing share of US ad spending on connected TV, advertisers are set increase their spend by nearly 50 per cent this year to $4.51 billion.

According to eMarketer, this figure includes the cumulative CTV video ad spending committed in advance, including spending as a result of TV Upfronts, the Interactive Advertising Bureau (IAB) Digital Content NewFronts, and other events and meetings throughout the year.

Further, eMarketer predicts close to two-thirds of upfront digital video ad allocations to be allocated to CTV placements this year. About one-third of all CTV video ad spending is committed upfront.

Read the full eMarketer article here

 

www.emarketer.com

Meld je aan voor de Marketing Report nieuwsbrief

Volg Marketing Report op Twitter

Word lid van de Marketing Report Groep op LinkedIn

Vacatures in media- en marketingcommunicatie