MeMo² THX. platform gets six nominations in the IAB Europe Research Awards 2020
Independent marketing and business consulting agency MeMo² has been shortlisted in six categories of the IAB Europe Research Awards 2020 for its THX. case. THX. is a cross-media measurement platform that can register fully automated, passive and real-time exposure with online and offline media.
In addition, THX. tracks real-time moving behavior of real consumers and includes a survey system enabling brands, agencies and publishers to correlate cross-media exposure to actual store visits and brand lift.
The measurement platform has been selected as a finalist in the research innovation, brand advertising effectiveness, best use of research budget, audience measurement, data effectiveness and cross media measurement categories.
Winners will be announced in an online event scheduled for June 3rd.