Logitech to provide carbon impact labeling on product packaging

Logitech to provide carbon impact labeling on product packaging

18-06-2020 12:24:37 | Door: Bob Koigi | hits: 2069 | Tags:

Consumer electronics company Logitech International has committed to have information on carbon impact of all its products communicated to the public through its company website.

The first carbon impact labeling will on its gaming products later this year, followed by a rollout across the full portfolio.

Logitech will be the first consumer electronics company to provide detailed carbon impact labeling on product packaging across the entire portfolio. This it says is in a bid to empower and collaborate with consumers, informing the purchasing choices they make. It also wishes to galvanize an industry-wide shift to dramatically lower the impact of carbon on the environment.

As an award-winning design company, Logitech designs for sustainability across all its brands, looking for ways to reduce the impact its products have on the environment throughout the design process. Until now, the carbon impact has not been visible to consumers looking to better understand their individual impact on the environment.

Now, Logitech’s carbon transparent labeling will quantify that impact, communicate it to consumers, and empower them to make more informed purchasing decisions.

Bracken Darrell, president and CEO, Logitech: “We recognize the scale of the environmental challenges facing our planet today. We are doubling down on our efforts to reduce our environmental impact, yet we can’t do it alone. By communicating the carbon impact of our products, we are empowering and collaborating with our consumers to better the world. Carbon is the new calorie - we need to know what we’re consuming. We also invite other companies to join Logitech in driving positive change by providing full transparency on their products. It will take an industry-wide effort to truly make a difference.”

Carbon transparency further extends Logitech’s commitment to sustainability across its products, packaging, and operations. 

In 2019, the Company neutralized the carbon in its gaming product portfolio, announced its support of the Paris Agreement, pledging to limit its carbon footprint to support the ambitious 1.5oC goal and committed that the Company will be powered exclusively by renewable electricity by 2030.

Carbon impact is a recognized quantifiable measurement aligned with climate action efforts. Logitech has spent years developing a Life Cycle Analysis (LCA) capability that reflects a product’s carbon impact throughout the life of a product, from its raw materials to manufacturing, distribution, consumer use and ultimately the end of life. Application of the LCA tools and design expertise allows the company to analyze the carbon, toxicity and circularity impact of various product and packaging materials.

To support the integrity of internal calculations, Logitech will work with well-known third parties including Natural Capital Partners, iPoint Group, and an independent verifier to critically verify and validate product-level carbon impacts to DEKRA certification standards. Logitech is voluntarily communicating product carbon footprint information and will provide online access to the methodology and protocol applied, meeting carbon footprint quantification and communications or labeling standards outlined by ISO 14067 and ISO 14026.

Rebecca Fay, chief marketing officer, Natural Capital Partners: “Increasingly we are seeing consumers looking for clear, transparent and credible statements of climate action by businesses. We applaud Logitech’s carbon transparency program which is an ideal complement to the CarbonNeutral(R) certification of its products and truly demonstrates that this is a company committed to a low carbon transformation.”

Martina Prox, sustainability strategy, iPoint Group: “Creating transparency for the carbon footprints of a company's products is an important step towards reducing greenhouse gases and thus in the fight against climate change. We look forward to continuing to work with Logitech on calculating and analyzing the carbon footprint of their product portfolio.”

www.logitech.com

Meld je aan voor de Marketing Report nieuwsbrief

Volg Marketing Report op Twitter

Word lid van de Marketing Report Groep op LinkedIn

Vacatures in media- en marketingcommunicatie



.
.
.
.