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...amp; innovatie bij HAK, Arno de Jong, CMO Nederlandse Loterij,  Aart Jan van Triest, CEO Fitchannel.com en Theo van Uffelen, interim commercial directeur benoemd in het bvA-bestuur. Het bestuur...

...jaar. Aanleiding voor de heroriëntatie ten aanzien van een mediabureau is de vernieuwde omnichannelstrategie van de nummer één op het gebied van rijst en granen in Nederland. Zo heeft...

...room three out every ten times even as advertising players continue to pay more attention to the channels at the expense of the human presence. On the other hand when digital ads appear on screen, a...

...is similar to YouTube, where ad revenue from the advertisers is split between the platform and the channel operator. This new ad format is the latest innovation from TikTok as it strives to develop more...

...changes to advertising spend allocation. This should be followed by testing different ad formats across channels to pinpoint where it makes sense to invest additional spend. Capitalizing on video viewership...

...desk achter zich laat. Addressable inkoop maakt het mogelijk om mediakanalen te overstijgen en omni channel te plannen, optimaliseren en activeren.”Julius Minnaar, CEO IPG Mediabrands Benelux...

...coronavirus crisis. According to the company, the spots will be shared on social media and digital channels and specificially in markets where the coronavirus outbreak is slowing and society is approaching...

...gericht op de optimalisatie van businessperformance en salesgroei, merksterkte, klantretentie, multichannel retailtraffic en media effectiviteit.  Daarmee komt FLOW tegemoet aan de wens van veel...

...high-profile marketing assets – from billboards and truck backs to beverage packaging and social media channels – to share both uplifting messages of solidarity and COVID-19 prevention tips...

...recognized. Stephen Allan, Global Chairman and CEO, MediaCom: “Search has become a critical channel for delivering performance messages that turn brand favourability into action. It’s fantastic...