[Vacancy] Boomerang (part of Publicis Groupe) has a position for Data Analyst Creative

Boomerang (part of Publicis Groupe) is directly looking for:

Data Analyst Creative - Amsterdam

Job Description

At Publicis Groupe NL, we work around the needs and desires of our clients. We operate as one organization under a single P&L, integrating our specialties to deliver solutions across creativity, media, technology, data, and production. This unified model allows us to respond quickly and effectively to client challenges, ensuring quality, speed, and cost efficiency.

We collaborate in multidisciplinary teams, giving clients access to all our talent, expertise, and tools—both locally and globally. This enables us to deliver integrated creative marketing and technology solutions that drive meaningful growth and help brands thrive in a rapidly evolving world.

Publicis Groupe NL brings together over 650 professionals serving more than 70 clients.

Department Description

The Data & Product Hub is the center of excellence for data-driven marketing within Publicis Groupe NL. It unites capabilities across Insights, Technology & BI, Data Science, and soon Advanced Analytics. Our mission is to transform data into actionable intelligence, enabling smarter decision-making and measurable business impact for our clients.

The Hub develops scalable products and services—from dashboards and automation to econometric modeling and experimentation frameworks—ensuring that data is not just collected but actively drives strategy and performance. By combining technical expertise with consulting skills, the Hub helps clients navigate complexity and unlock growth through intelligent, privacy-compliant solutions.

Overview

We’re looking for a Data Analyst, in the creative specialism to support the global ‘creative intelligence’ program for Mars (Pet & Snacking) and/or FrieslandCampina as part of the Creative Engineering Workstream. Creative engineering is the practice of using data and technology to dissect creative assets and understand what makes them perform. It combines analytical methods with creative thinking to break down elements like visuals, messaging, formats, and channels, helping teams design and scale more effective creative work.

You will work across creative asset libraries, media plans, brand-lift data, and platform analytics to identify what makes content perform - then package those findings into clear, repeatable guidance for markets, creatives, and strategists.

This is a hybrid analytical and operational role: you’ll clean and merge datasets, (light) code creative attributes, test and scale statistical models, and assist with making dashboards, cheat-sheets and playbooks that help 70+ markets improve asset effectiveness.

This role requires a genuine interest in data analysis and curiosity to dig deep into performance drivers. Just as important is the ability to translate complex analyses into clear, easy-to-understand insights and presentations that stakeholders can quickly grasp and act on.

Why this role matters

• You will be building the intelligence layer that enables Mars and/or FrieslandCampine to design smarter, faster, more effective creative—not just in one market, but globally;
• Instead of analysing “one campaign at a time,” you will help build a scalable system that is continuously learning from thousands of assets over hundreds of campaigns.
  
  

Creative Engineering Workstream

You will join a dedicated workstream that combines data engineering, creative scoring, media performance, and brand-lift modelling into a single intelligence layer. This workstream powers use cases such as:

• Identifying creative elements that correlate with lift in penetration, sales, and brand metrics;
• Standardising creative taxonomies and metadata ingestion;
• Automating mid-flight insights for media and creative teams;
• Reducing manual post-campaign analysis for 70+ markets;
• Building “what good looks like” frameworks for future asset development.
  
  

Key responsibilities

Creative Data Structuring

• Support ingestion of new datasets from partners (CreativeX, VidMob, Kantar, RealEyes, etc.
• Assign and validate creative attributes across large asset libraries (via Python/SQL + computer-vision tools);
  
  

 Insights & Analysis

• Analyse media & creative performance to spot patterns (platform × format × objective × audience);
• Conduct descriptive + exploratory analysis to understand what drives uplift in key metrics;
• Act as the local bridge between creative, media, and data teams. Bringing insights into workshops and ideation sessions;
• Run hypothesis testing and build regression/forecasting models where relevant;
• Support mid-flight insight generation for high-priority campaigns.
  
  

Output & Storytelling

• Turn analyses into 1-page outputs, benchmarks, “what good looks like” frameworks, and creative cheat-sheets;
• Present findings to strategy, creative, and media teams in a clear, non-technical way;
• Translate global learnings into actionable local strategies, ensuring cultural relevance and creative resonance;
• Help scale learnings to new markets, brands, or platforms;
• Represent the workstream in client-facing innovation sessions and internal knowledge-sharing forums.
  
  

What are we looking for?

• 2–4 years of analytical experience in marketing, advertising, or creative-effectiveness work;
• Skills in Python and/or SQL for data manipulation and analysis;
• Experience working with media or creative datasets (paid social, video, display, etc.) is a pre.
• Ability to turn complex data into simple, structured insights for non-technical audiences;
• Bonus: exposure to object-recognition tools (Gemini), CreativeX/VidMob, or brand-lift datasets.
  
  

What can you expect from us?

• A team that fully utilizes your skills and talents, and where you can learn a lot from experienced teammates;
• A broad role with plenty of learning and growth opportunities;
• Various training and development options;
• A competitive salary with excellent secondary benefits;
• A super friendly office where you can bring your dog, featuring a beautiful terrace and our own bar on the 6th floor;
• Tasty lunches and drinks (Thirsty Thursdays and Friday drinks!);
• The Work Your World Program: the chance to work from anywhere in the world for 6 weeks a year;
• Discounts on ClassPass, a bike plan, and a clothing repair service;
• A work environment where everyone feels heard, valued, and respected.
  
  

Are you excited after reading this? Apply here, send us your application and CV, and you might soon join us at Wilgenweg in Amsterdam. We look forward to meeting you!

www.boomerangagency.com
www.publicisgroupe.nl

Dit artikel is gepubliceerd door: Michelle Waweru