[Vacancy] Mediaplus has a position for Senior CRM Campaign Manager

Mediaplus is directly looking for:

Senior CRM Campaign Manager - Hybrid • Amsterdam

Mediaplus, a subsidiary of the Serviceplan Group, is looking for a Senior CRM Campaign Manager BMW/MINI in Amsterdam on behalf of 'The Marcom Engine.'

About the Marcom Engine

The Marcom Engine (TME) fully integrates strategy, creation and production in one entity. A customized agency for BMW Group: both BMW & Mini. This includes all areas of data-driven performance marketing and analytics, marketing automation, CJ management, digital channels, reversed sales funnel planning and CRM.

As a transnational agency operating system for all European markets, TME comprehensively integrates the classic marketing disciplines of strategy, creation, and production with all relevant aspects of the customer journey - while raising them to a high-tech level. This includes all areas of data-driven performance marketing and analytics, marketing automation, programmatic media, and CRM support.

Your key responsibilities

CIM Campaign Management:

Develop, oversee central execution, and optimize Customer Integration campaigns (CRM/email and other related one-to-one channels) for local activity and localize European campaigns.
Utilize the Adobe Campaign Management suite to manage and track campaign performance, ensuring optimal results.

Account Management:

Manage key client accounts within the CIM/CRM domain, ensuring a high level of satisfaction.
Prepare and present campaign plans, performance reports, and insights to clients.
Coordinate with internal teams to ensure timely and effective delivery of campaigns.

Project Management:

Oversee the end-to-end process including planning, execution, and delivery of CIM/CRM campaigns, managing timelines, budgets, and resources.
Ensure all campaigns are delivered on time, within scope, and in line with client expectations.
Identify and mitigate project risks, ensuring smooth execution and delivery.
Scope new projects as requested, identify costs, and deliver back planning. Once quotes are approved and POs are delivered, commence the project.

Strategic Development:

Develop and implement CIM/CRM strategies that align with the client’s overall marketing and customer engagement objectives.
Analyze campaign performance data to generate insights and optimize future campaigns.
Support local TME from a CIM/CRM perspective in integrated campaign evaluations and align with other domains to share key learnings and insights for future campaigns.
Align and agree with key stakeholders on the client side to deliver insights.

Central Interface:

Serve as the primary point of contact for central TME, ensuring effective communication and alignment on central (blueprint) campaign objectives and deliverables within the CIM/CRM domain.
Plan and align on future campaigns.

Client Interface:

Act as the main point of contact for clients, ensuring effective communication and alignment on campaign objectives and deliverables within the CIM/CRM domain.
Build and maintain strong client relationships, understanding their needs, and providing strategic recommendations

As an ideal candidate:

Proven experience in CRM campaign management, preferably within a similar industry.
Strong knowledge of the Adobe Campaign Management suite.
Excellent communication and client relationship management skills.
Strong project management skills with the ability to manage multiple projects simultaneously.
Analytical mindset with the ability to generate insights from campaign performance data.
Willingness to travel once a month to Munich for alignment and training.
Fluent in English; Dutch would be an advantage and being stationed in The Netherlands is a must.

What we offer:

A good salary every 21st of the month that matches your experience and the quality of your work;
Hybrid working- 3 days office and 2 flexible (you need to be able to be at our Amsterdam office three days a week; a sponsor visa is unfortunately not possible)
Monthly €20 discount on your Urban Sport Club or BedrijfsfitnessNL sports membership
For your mental health, you can use an external coach and the platform OpenUp
Lease bike possibility via HelloRider with an employer contribution of €50,- per month
A phone allowance of €50,- net per month, on fulltime (ft) basis
Travel allowance (100% public transport or €0,23ct per km)
A contribution of 70% to your pension
25 holidays & the opportunity to use part of the 'standard' holidays flexibly. Furthermore, on an ft basis, you may also take an extra three days off per year for voluntary work
Participation in training courses and access to online development opportunities
A varied Lunch at the office for an own contribution of €42 net per month
The possibility of having your holiday pay paid monthly instead of annually
A work culture that utilizes your input, creativity and talent within an entrepreneurial environment
The role is preferably full-time (40 hours, but 36 or 32 is also negotiable), with the prospect of a permanent position

How do I apply?

Send your CV here and answer three short questions. Of course, you can also come for a coffee first without any obligation!

Have we received your response? Then we will let you know within a week whether you will be invited for an interview. If both sides like the introduction, a second interview will follow quickly.

www.house-of-communication.com

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