Publicis Groupe neemt AI-platform AdgeAI over

Publicis Groupe neemt AI-platform AdgeAI over. Het platform meet en optimaliseert de prestaties van creatie en video op basis van data.

Met de overname integreert Publicis voorspellende inzichten in zijn productiecapaciteiten. Daarmee moeten merken beter kunnen begrijpen welke content zorgt voor engagement, conversies en rendement.

Voorspellende analyse geïntegreerd in productie

De technologie van AdgeAI analyseert engagement- en conversiedata, identificeert effectieve creatieve elementen en levert inzichten die richting geven aan contentstrategie. In combinatie met de connected identity-infrastructuur en productieschaal van Publicis kunnen merken contentprestaties voortaan realtime beoordelen en bijsturen, in plaats van achteraf te rapporteren.

Arthur Sadoun, chairman en CEO van Publicis Groupe: "In the AI era, brands don’t simply need more content. They need to know what works, and crucially, why, in order to immediately scale their creative messaging across audiences, markets and platforms. With the acquisition of AdgeAI, we are bridging the gap between instinct and proven performance, transforming creative performance measurement from a retrospective report into a forward-looking capability that anticipates and delivers real business outcomes."

Realtime sturen op creatieve effectiviteit

Deepti Velury, CEO van Publicis Production: "By embedding predictive intelligence directly, in real time, we’re empowering brands to make only what works, and to make that work a lot harder. AdgeAI delivers deep analysis with a level of unmatched granularity, efficiency and speed, and identifies patterns that correlate directly with performance outcomes – capabilities that are typically siloed, manual, or unavailable in current market tools."

Eyal Ben Shalom, co-founder AdgeAI: "This is a defining moment not just for Adge, but for how the industry thinks about creative intelligence. By bringing our technology into Publicis’ existing engine, we're giving brands something they've never had before; the ability to move at the speed of the algorithm without losing the spark of great creative."

www.publicisgroupe.com

Dit artikel is gepubliceerd door: Daan Dekkers