Ocean Outdoor brings 3D Space Invaders to Europe

To celebrate 45 years since the original game’s release, the Space Invadors return, this time from a whole new dimension while turning the real world into a playground.

Ocean's DeepScreen technique

Ocean Outdoor brings the fight to Europe using its large format digital screens in nine cities as portals to trigger AR battles in Amsterdam (Leidseplein), Copenhagen (Field’s shopping mall), Glasgow (St Enoch), Helsinki (Redi shopping centre), London (both Canary Wharf and Westfield London), Leeds (Trinity Mall), Newcastle (Eldon Square) Oslo (Bus Terminal) and Stockholm (Sergel Hub).
 
Created by Ocean Studio, the artwork features 3D Space Invaders using Ocean's DeepScreen technique that travel through portals to float in front of the screens. Using the ARCore Geospatial API and the Streetscape Geometry API, TAITO’s game is an interactive experience combining AR and 3D gameplay that adapts to players’ locations, nearby landmarks, time and weather.

3D gameplay

To defend their cities, players simply download the mobile game for Android or iOS using a QR code on Ocean screens. As the Earth’s top pilots they must then use their spaceship’s advanced technology to travel between dimensions and defend the planet from the Invaders.
 
Matthieu Lorrain, Global Head of Creative Innovation at Google Labs: "With Space Invadors: World Defense, we're evolving a 45-year-old legend for a new era. This game transforms your world into a fun-filled playground, fusing beloved nostalgia with groundbreaking technology, powered by Google’s Geospatial API. Get ready for an epic experience, right in your neighbourhood!"

Catherine Morgan, Managing Director Ocean Labs: "TAITO’s modern revival of its 70s arcade classic delivers a unique immersive experience, connecting multi-generations of players in New York, across Europe and Japan. Our streets and skylines are its new dimension, making Ocean’s DOOH screens the ideal portals to connect the physical and digital worlds."


 

www.oceanoutdoor.nl

 Volg Marketing Report op LinkedIn!

 Abonneer je op onze gratis dagelijkse nieuwsbrief

 Registreer jouw bureau gratis in de Marketing Report reclamebureau database The List




Lees meer: 

[Vacatures] Ocean Outdoor zoekt een Research & Insights Manager 

26-09-2024 | 12:08:00
Ocean Outdoor is per direct op zoek naar Research & Insights Manager 

[Marketing Report Radio] Marc van Hamelen (Ocean) over creativiteit binnen outdoor advertising

20-09-2024 | 13:03:00
Marc van Hamelen is Director Business Development bij Ocean Outdoor Nederland. Te gast bij Marketing Report Radio spreken we hem over creativiteit.

Ocean Outdoor en Esther Vergeer Foundation starten partnership in 2025

12-09-2024 | 12:06:51
Ocean Outdoor wil sport toegankelijk maken voor iedereen en ook zeker voor kinderen, en is daarom trots op het partnership voor 2025 met de Esther Vergeer Foundation.

Ocean Outdoor wint aanbesteding exploitatie digitale OOH-reclame Stadshart Amstelveen

05-09-2024 | 11:04:00
Vanaf maart 2025 zullen in het winkelgebied zeven grote digitale schermen en zestien digitale totems worden geplaatst.

Sail Amsterdam en Ocean Outdoor kondigen partnerschap aan

22-08-2024 | 13:16:00
2025 is nog niet van start, maar SAIL Amsterdam en Ocean Outdoor kondigen hun partnership aan voor de aanloop en tijdens de 10 editie van SAIL.


 Volg Marketing Report op LinkedIn!

 Abonneer je op onze gratis dagelijkse nieuwsbrief

 Registreer jouw bureau gratis in de Marketing Report reclamebureau database The List





Lees ook:

[Vacatures] Mediahuis zoekt een Audio Campaign Producer

10-09-2025 | 09:38:00
Mediahuis is per direct op zoek naar een Audio Campaign Producer - Amsterdam

DEPT en Univé lanceren Pas-op-Pop campagne in woonwijken

10-09-2025 | 09:07:00
Het gaat om Pas-op-Poppen die weggebruikers aansporen hun snelheid te verlagen waar kinderen buitenspelen

[Vacancy] Kinesso has a position for Programmatic Campaign Manager - Nike account

10-09-2025 | 08:45:00
Kinesso is directly looking for Programmatic Campaign Manager - Nike account

Media Reverse, B.R.A.I.N. en Altermedia starten Nee betekent nee-campagne

10-09-2025 | 08:36:00
Het doel is zowel bewustwording vergroten als concreet gedrag beïnvloeden bij potentiële daders en hun omgeving.

[Vacancy] Kinesso has a position for Paid Social Associate Nike

10-09-2025 | 08:30:00
Kinesso is directly looking for Paid Social Associate Nike
 

Dit artikel is gepubliceerd door: Lieselot Berentzen

Uitgelicht





Abonneer je op onze nieuwsbrief.