[eMarketer] Livestreaming e commerce takes shape in US
Taobao, an ecommerce site and app that is part of China-based Alibaba, pioneered livestreaming ecommerce with the 2018 launch of Taobao Live, where charismatic hosts sell a raft of products to large audiences watching online.
eMarketer posits that the rapid expansion of shopping livestreams on marketplaces like NTWRK and Amazon, plus the proliferation of live shopping features on social media sites, are both signs that livestreaming ecommerce is on its way to taking off in the US.
But even though all the pieces are in place on the platform side, the shopping format will need to see strong adoption from both consumers and brands before it approaches China’s level of success.
Read the full eMarketer article here
Volg Marketing Report op LinkedIn!
Abonneer je op onze gratis dagelijkse nieuwsbrief
Registreer jouw bureau gratis in de Marketing Report reclamebureau database The List
Lees ook:
DEPT en Univé lanceren Pas-op-Pop campagne in woonwijken
[Vacancy] Kinesso has a position for Programmatic Campaign Manager - Nike account
Media Reverse, B.R.A.I.N. en Altermedia starten Nee betekent nee-campagne
[Vacancy] Kinesso has a position for Paid Social Associate Nike
[Vacancy] Kinesso has a position for Paid Social Account Manager
Dit artikel is gepubliceerd door: Bob Koigi
