Countdown to Cannes 2026 - Kevin Bono Laurijssen

[RA*W] Maak kennis met de creatieve crew van RA*W op weg naar Cannes Lions 2026

RA*W komt ook dit jaar met een mooie delegatie naar Cannes. Iedere dag stellen mensen uit de delegatie zich voor. Vandaag is dat Kevin Bono Laurijssen.

What do you do in the creative industry?

I work as a creative 

When I say Cannes, what’s the first word that comes to mind — and why?

The first thing that comes to mind is Possibility because I never imagined myself going. But now, in the last year, it’s become possible, and that makes me really happy.

What are you hoping to learn from the other participants?

I'm hoping for a lot of inspiration!  

What would make this week in Cannes a success for you?

To come back tired in the best way possible!

What are you expecting most: inspiration, chaos, or networking overload?

I'm expecting a lot of inspiration and a lot of networking and don't worry I'll bring the chaos!

What makes a campaign truly Cannes-worthy in your opinion?

When a simple concepts are done really well, or a really nice insight.

Who’s a speaker or brand you’re hoping to see this year?

I don't have a planning yet! I did see a creator I really like so I'd love to go the that talk.

What’s definitely in your Cannes survival kit?

Linen clothing, a camera, sunglasses, and shoes I’ll probably regret by day two.

AI: threat or tool, and how do you think it will change the future of creativity?

Tool ofcourse. When people are shoveling dirt, they don't see an excavator as a threat so why should we!!

Why do you think more juniors should experience something like this?

I think it'll be a great experience to get to know people in the industry 

Just two more night to sleep until Cannes!

Curious for more? Follow RA*W on Instagram for exclusive behind-the-scenes content, live stories, and a first-hand look at what the RA*W Summercourse is up to during the Cannes Lions Festival.

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Dit artikel is gepubliceerd door: Saskia van Weert