Basic-Fit temporarily closes all its clubs due to COVID-19

Following the decisions by the different governments in our countries, Basic-Fit has temporarily closed all its clubs. As it currently stands, the clubs in Belgium will remain closed until 3 April, in France and Luxembourg clubs are closed until 14 April, clubs in the Netherlands will remain closed until 6 April and the clubs in Spain will open no sooner than 27 March.

In the first two months of the year the membership development was strong and even in the first two weeks of March the membership development for the group was in line with budget. We do expect that the closures will have a temporarily negative impact on the membership development. We have communicated to our members that we are looking for proper ways to compensate them for the lost opportunity to work out in our clubs. The coming weeks, depending on developments and duration of the COVID-19 measures by governments, we will decide on the best ways to do so.

Because of the uncertainty of future developments, we have decided to temporarily postpone the opening of clubs and no longer start the construction of new clubs. Once there is more clarity about the spread of COVID-19 being under control in our countries, we will recommence our new club rollout. To further assure we have sufficient liquidity headroom, we have started the process, with our syndicate banks, to call the accordion option to increase our revolving credit facility by €150 million. The accordion option is part of our facilities agreement as amended and extended in 2018.

At this time, it is not clear to what extent the COVID-19 situation could impact our results. Much will depend on the duration of the club closures and further measures being taken by the governments in our countries. In the meantime, we have been taking proactive measures to reduce club and overhead costs, which include the postponement of projects and stopping unnecessary maintenance and cleaning of closed clubs. In addition, we will be asking for compensation for labour cost in the countries where we had to close our clubs, as we seek to keep our employees on board until everyone can go back to work as normal.

www.basic-fit.com

 


 Volg Marketing Report op LinkedIn!

 Abonneer je op onze gratis dagelijkse nieuwsbrief

 Registreer jouw bureau gratis in de Marketing Report reclamebureau database The List





Lees ook:

mønaerk produceert Organic-campagne voor Prominent

30-09-2025 | 16:14:37
Prominent zet rust en zitcomfort centraal tijdens de woonmaand en presenteert de Organic collectie.

Heineken zet rode ster op groene daken voor verbinding

30-09-2025 | 11:27:00
Daarmee wil Heineken het spanningsveld doorbreken waarin moderne steden wel zijn gebouwd voor verbinding

[Vacatures] Follo zoekt een Digital Media Consultant

30-09-2025 | 08:54:00
Follo is per direct op zoek naar Digital Media Consultant - 32-40 uur | Hybride

Stichting Like a Buddy start campagne voor kwetsbare ouders

29-09-2025 | 15:41:00
Met de landelijke campagne Help ouders blijven staan vraagt de stichting aandacht voor deze groep, zodat er tijdig hulp geboden kan worden.

Hart Voor De Zaak organiseert Sta op voor Stamcellen Gala

29-09-2025 | 12:37:42
De opbrengst bedroeg 130 duizend euro, een verdubbeling ten opzichte van het eerste gala.
 

Dit artikel is gepubliceerd door: Pie Kamau

Uitgelicht





Abonneer je op onze nieuwsbrief.