Agency Spotter Releases August 2018 Report
Agency Spotter's Top 20 Advertising Agencies Report has named Traction as the number one advertising agency. Located in San Francisco, Traction is highly focused on the experiences good marketing can provide audiences. The agency sees the public as empowered enough to consume media on their own terms, thus making it a goal of theirs' to project brands effectively through multiple media.
Traction describes its perfect client as "someone with a good problem to solve," and is strategic about uncovering insight that helps optimize campaigns. Verified client reviews confirm this.
Tim Brown, Creative Director of Digital at Bank of America: "Traction does their homework to understand marketing challenges and bring bunches of creative ideas to the table."
Sandra Kim, Senior Director of Marketing at Riviana Foods: "I chose for Traction because the company needed to increase Riviana Foods Inc.'s relevance among younger consumers with the help of a progressive marketing agency. Traction fulfilled these requirements."
Traction works with companies across industries, some of these including Apple, Bank of America, Charles Schwab, McCormick & Co, Adobe, and Healthy Pet.
In close second on the Top 20 Report is Preston Kelly. Having been recognized as Advertising Age's Midwest Small Agency of the Year, the agency chases iconic ideas and makes them deliver faster results for their clients.
Bob Thomas, YMCA's Chief Experience Officer: "The campaign has produced better than projected and will likely continue to produce longer than expected. A common theme among client commentary is that the agency is a joy to work with."
Preston Kelly works with companies across many industries, but they cite some of their specialties as consumer goods, financial services, healthcare, non-profits and real estate. Specifically, some of their clients include InSinkErator, Medtronic, Northstar Canoes, Pic 'n Save, and Nickelodeon Universe. They are the first Minnesota-based agency to place in an Agency Spotter top 3.
Top 20 Advertising Agencies on Agency Spotter, August 2018
Rank / Agency Name
2) Preston Kelly
3) Boone Oakley
4) Tango Creative Group
6) Creative Digital Agency
7) Smith Brothers Agency
8) Sagon Phior
9) IQ Agency
10) Bigbuzz Marketing Group
15) Dalton Agency
16) Response Marketing
18) Brand Kitchen
19) Brass Ideas Advertising
20) ASO Advertising
The full version of the report, which includes agency portfolios and verified client reviews, can be found here.
Insight on the Winning Agencies
- 100 percent are independent firms
- 95 percent are based in the U.S.
- 1 agency (Tango Creative Group) is based in Canada
- 70 percent have fewer than 50 employees
- 20 percent are located in Atlanta
- 20 percent are located in California
- 1 is listed as women-owned (Response Marketing)
- 1 is listed as minority-owned (Creative Digital Agency Inc.)
Agency Spotter's Top Agency Research Reports are issued on a regular basis and are continuing to roll out across various marketing, advertising and design service areas. Companies interested in being in the running are encouraged to complete their portfolios or apply to get listed, and to review the report methodology on Agency Spotter's website to be evaluated for future coverage.